How Retargeting Can Help You Reach a Wider Audience

#096 - How Retargeting Can Help You Reach a Wider Audience

Just the other day I was talking with a friend and a client about a pretty successful ad campaign she had run for one of the tracks.

We eventually got on the topic of Facebook Ads, audience building and Facebook Pixels.

A few days later I realized I’ve yet to have an episode on this topic. Today, we’re jumping into retargeting, why it matters, and why you need to start utilizing Facebook Pixels!

Imagine you wake up on release day of one of your tracks. You have $100 to spend on marketing, but you just aren’t sure who to target… If you set up a Facebook Pixel weeks prior to your release, you can immediately run an ad to thousands of individuals who look just like your target audience, and who have never heard of you before.

That’s the power of retargeting. Reach an audience that you may not have been able to reach…

What You’ll Learn:

  • Retargeting vs. Remarketing
  • Why you should care about Retargeting
  • What retargeting is
  • What a Facebook Pixel is
  • Why Facebook Audience building is important

and much more!

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