Live Streaming and The Future of Copyright in Live Streaming Part 1 with Darran Bruce
Since Coronavirus hit the world in the beginning of 2020, the world of live streaming has been disrupted with a massive increase in both musicians and DJ’s performing for the world to see!
But it an ever more crowded world of live streaming, how can you stick out from the rest, out perform other artists, while being able to make a career out of live streaming?
Today, we’re joined by Darran Bruce, creator of The DJ Sessions, one of the world’s largest live streaming DJ platforms based out of Seattle Washington. Darran has nearly 20 years producing live events and will be teaching you the key to a successful live stream.
Not only that, but stick around for part 2 where we discuss the huge impact that copyright is now having on the world of live streaming!
What You’ll Learn:
- How to stand out in your livestream
- What type of income is best for livestreamers
- What sponsors look for
- How to get sponsors
- The best setup for livestreaming
and much more!
The DJ Sessions – https://www.thedjsessions.com/
Electronic Dance Money Episode 004 – How to Successfully Stream on Twitch as a Producers – https://enviousaudio.com/episode4
Twitch – https://www.twitch.tv/
The DJ Sessions Freakstream feat. LOWSH – https://www.thedjsessions.com/video/lowsh-on-the-dj-sessions-presents-freakstream-103020/
Automatic Episode Transcript — Please excuse any errors, not reviewed for accuracy
Hey guys, before
we get into this episode, I just want to let you know, I did have an issue with recording zoom on my end. So of course I did. And of course, we get two hours into the interview, I end it and I find that out. So it will be set up properly for part two. Coming in a couple of weeks from when you guys listen to this, but just want to let you know there’s a the audio quality could be a little bit better. It’s not up to what I would like it to be not to par to what I would like it to be. But there is some like cutting in and out of my audio quality being zoom recording, and then into my nice recording through my mic. But don’t worry, this is a great episode, you still won’t want to miss it. And part two will definitely sound a little bit better. But without further ado, I would like to introduce Deron Bruce on this episode of electronic dance money. Hey guys, welcome to electronic dance money, your number one business resource for making money as electronic musicians and producers.
Oh, man, what
is up everyone? Welcome back to another episode of electronic dance money. I’m your host Christian conceito. And we’re here with another guest you guys are lucky enough cuz this is gonna be the second week in a row that you guys get a guest. And I’ve got Deron Bruce of the DJ sessions on. And we’re gonna be talking a little bit
kind of everything that has to do with live streaming, I guess we’re gonna be getting to some copyright stuff because that is kind of that’s big news. as of recently that is blowing up the industry. So we’re gonna be answering or we’re gonna I guess we’re just gonna be diving into that topic. I even have some questions. But Darren, welcome to the show. Thank you so much for being on why don’t you introduce yourself and talk a little bit about the DJ sessions? What do you guys doing there? I’m sure probably there’s got to be a couple of people who have heard of the DJ sessions before?
Well, maybe like two or three in in a country somewhere that I can’t pronounce? Maybe like that, you know, but no, thank you for having us on the show. Thank you for having me on the show. I’m really excited for this opportunity. And yeah, I mean, the DJ Sessions is a series an online DJ live streaming series that started in late 2009. Based upon an idea that I had that came away, there was a kind of takeaway from an online series that a broadcast television series that was on NBC, at the time locally that was approved to err on 12 stations with eight separate television shows on the west coast, called ITV. And in 2009. I got into live streaming after having a good successful run 2005 with our podcast series, being listed in iTunes, doing hundreds of 1000s of downloads, literally millions of downloads of that, all stemming from going backwards to our production and our broadcast television production days of putting ITV on the air. And
you’re getting millions of streams in 2009.
And we’re getting millions of streams in 2000. By crazy. Yeah, crazy. Yeah. So I made the progression. I kind of went a little bit backwards there going where we’re at currently on backwards button. Yeah, actually, I started podcast Well, we started in broadcast I started broadcast, I was actually I started public access television, in 1992. And going all the way back then, and working with a show called the cool out network, which is the local hip hop television show that was produced here in Seattle, you know, the only distribution medium that we had was public access, unless you could afford the $50,000 cameras to make it broadcast quality ready to go on, you know, the network stations, and then you had to buy your time in order to get on the stations. And that was just not feasible for a local independent producer, because we’re still using VHS cameras at the time and, and editing facilities for that with just the arm or the leg. You know, so it just wasn’t feasible, but we had public access. And I did that for about eight years and out of bed had a chance to work on a pilot series for a broadcast television show here in Seattle was a late night talk show. It was a pretty good concept pretty good idea and and kind of got the bug under my skin to say, you know what, this is what I want to do with my life. This is what I want to happen. I want to produce shows I want to my goal. A lot of people don’t go out there and say I want to be the next Aaron Spelling or I want to be the mic next Michael, Michael Lauren. If you know those names. Most people in this game when they pick up a camera, or they go into the industry, they want to go into the movies They want to hate them. They want to be that Spielberg or that Lucas or that Scorsese or that, you know, Kubrick, they want to go with those kind of goals. And I was kind of like, I like television. You know, I like the quickness of it, the storytelling, you can tell the, what you’re capturing, and kind of the mentoring that I got working on the coolest network and innocence got me involved in being out there on the street, with the hip hop artists, whether they were a list celebrities, or local hip hop artists and DJs, and kind of featuring them. So you could say that my series when I got into my first series, phantasmagoria was put the box exactly at the box, you know, it featured, and we didn’t have a show concept, I only had a title of a name. And I kind of give you a little bit of the history of how this all unravels, move the clock all the way forward to 2020 and future. But um, I didn’t have an idea, except for the fact that I had a name of the show. And I had my first ever short film that I had filmed, called, metamorphosis, call it and I said, You know what, I got an idea. Why don’t I put my short film in the show? And then, okay, I got one episode. But I needed 13 for a season. I said, Well, why don’t I get other students in the class and reach out to other places, and get their short film, and then do a show called phantasmagoria, which featured short films by independent producer that turned into also doing some sports segments, it turned into doing some nightlife segment and phantasmagoria. That morphed into phantasmagoria. Image nightlife, in northwest extreme sports, and this is back in 2000 to 2003. Again, the only mediums for distribution were public access and broadcast television, and not the public access as a bad medium. I just had vowed to myself, I will be on broadcast television, I will get there. And I have my name with a fox, NBC summer. So we’ve made the pilots theories. And when I sat back and was looking at all three shows, this kind of puts the wakelock up to after we had aired on Fox was phantasmagoria puts the wakelock up to about 2004 2005 ish, got some offices in Pioneer Square. And I sat down with the producer I brought on at the time and realized I didn’t want to have to get a website made for each show logos made for each show brandy made for each show t shirt with a little a little bar. And I said what, how do we wrap this all into one and being a person from the MTV generation? You know, and even looking at the call signs for all the stations, ABC, CBS, NBC, Fox, you know, we were sitting there going, Okay, we need to simplify this and kind of wrap it under umbrella is that and what do we do at the heart of what we do? And I said to the producer go well, we feature independent artists and businesses. And we distribute on TV, independent artists, businesses, TV, independent. We’re an independent studio independent independent kept covering coming up and I said ITV Independent Television.
And I didn’t know that ITV over in London in Great Britain existed. I know as I always say, England, I guess I’m old school like that in England existed and it was this like, here’s the BBC and then here’s ITV. I didn’t know that existed, let alone I didn’t know that Apple was gonna launch the ITV which later became the Apple TV. So we decided to what happened is at that point phantasmagoria became ITV shortfilms. Image nightlife became ITV nightlife, extreme sports, Northwest extreme sports became ITV sports. And we launched it we had about another six other genres of shows our fashion restaurant and video games, comedy live music, all under the ITV umbrella. Now we have one website, one logo, and we just had these separate shows. But each of the separate shows were going to become its own separate, weekly show. So you could have you know, shortfilms on Wednesdays sports on Thursdays and nightlife on Fridays and, you know, and such and so forth, like so we had eight separate theories. Underneath the ITV umbrella, we pitched to the network’s and they liked it. Now at the time we were looking at them I know we’re getting to the downloads part and how this all blew up in our blew up like in a big way. At the time, there was no online distribution. And we were looking at what we did see with this company, which everyone knows now what it’s all about called YouTube that came out. And when we looked at YouTube, we were like, yeah, that’s a bunch of people just kind of talking to their cameras. And it was you tube. It was your way of getting you but it was not broadcast or you didn’t see any broadcast television shows you didn’t see any. You know, there wasn’t that much well produced content going up to YouTube because people were still in a broadcast mindset already. Cable mindset if it was new, it was it was two brand new. Yeah. So we kind of passed on the YouTube thing looking back in hindsight like, Yeah, but I was working for Apple at the time. And when I was working for Apple, they’d come out with the photo iPod, but the color screen because before it was just a gray screen, and I said to myself while working in the store one day, I was like, you know, what, what would it take to get a watered down version a quick time software, run it on an iPod, and you can start playing videos on these iPod? And I was like, that’s gonna that’s gonna be kind of a new thing. I think I this is before I mean, Apple had their secrets. They always have their secrets, the new greatest latest toys, but I was sitting there and lo and behold, three months later, the video iPod got really
I remember in that thing got really that was insane. That was I everyone I I was young. I was a child. I had to have been like, maybe 13. Maybe? Maybe a little bit. Yeah, I was a little baby.
I think it was late. 2005 2005 2006 ish. I should look that up. I was no these days. But yeah, I
was young. I was
I think it was late 2005. I just I was working for the store for a little bit. Sorry, interrupted.
No, but I that was the that was the shit. That was awesome. And I mean, it was in there shortly after that. And two years later, they came out with the iPhone, which
Yeah, in season seven. Exactly. So so that’s the great thing is, so what happened is, we’re at the store and all of a sudden, boom, they dropped this iPod video on it. And I’m like, Okay, how do I get my shows on that device? Now, the funniest thing was about this whole story is that I, I was we figured out how to get a podcast up and running. I was like, Okay, cool. You gotta have a podcast, you could submit it to Apple. We had our podcast there. And I called made some calls within apple. But the funny thing was, is all the iPods that got distributed to all the stores, and they didn’t have any videos on them, because they couldn’t talk about they couldn’t announce the deals they made with a network that would have announced the fact that the iPod video is coming out. So you have all these people coming into the store saying, Can I see it? Can I see it? Can I see it? Like, here it is like it looks just like a regular iPod and there’s no videos on it. There was they gave us no demo. They gave us no assets to load. So I went to the store, our store Bellevue square. And I loaded on all the iPods. I loaded our television series on all the iPod. So they all our pilot episodes, all eight episodes were on every iPod at the store. And so when we’re showing people demos, they’re like, Wow, that’s cool. That’s a show and they go, what show is that? We like it this local Seattle based television show called ITV and they’re like, Oh, cool. I mean, we didn’t get much not but the manager of the store managers, we got like, we’ll let it slide there. Because there isn’t anything and you’re helping increase sales. But that wasn’t corporate approved, Declan.
Yeah. And they’re pretty, they’re pretty strict about that sort of stuff. But, but that’s a very, that’s a genius marketing tactic on your part. I
mean, that’s awesome. It was crazy. So what happened is I made some contacts through Apple contact the right people, and I said, Hey, we got the series, we’re ready to go, you know, here’s our background. And the guy said, Okay, then, here’s what we’re gonna do for you just wait till next Thursday. And I went, Okay, this is the iTunes, dev team, product placement team, all that stuff. And I say, okay, what’s happened on Thursday? Guys, I can’t tell you go look in iTunes on Thursday. Okay, cool. So Thursday comes around, and iTunes at the time, when you went to go look for a podcast, you search for podcasts, and it was just the database like it’s like boom, and they just listed them in alphabetical order. And what they’ve done is they’ve gone back and revamped the entire iTunes Store and made the different categories so you had a 90% of were all audio podcasts. So you had comedy and this and that and this sports fashion, but they made a video podcast section. And in that video podcast section, we debuted at number 48 out of 50 so here goes our immediate arise from you know, 1000 downloads a week to 10,000 downloads a week the 50,000 to 100,000 to at one point, we’re doing 300,000 downloads a week moved up to 28 and this is remember this is iTunes in the world like everyone is buying the new video iPod and going and saying what can I download? What’s the hottest one to download and work and people are checking our shows we only had our eight pilot episodes up there. So we’re just like Sorry, no, go ahead. Go ahead.
I don’t mean to interrupt but this is really this is really interesting content like I never thought yeah, you know when people are buying buying the video iPod there’s not TV shows and movies to download like there Yeah, like like a year or so later it was TV shows where you could download you know, episodes of whatever you were watching at the time but there was nothing there. So yeah, it makes sense that they would go well hey, we need something let’s you know convert podcasts to video or like support video podcast and then those are blown up. That’s I never really thought about But that makes a lot of sense. Sorry, go on.
No. So that’s what really the crazy thing was, though, is that we started to realize this and we’re like, okay, we’re seeing such a success here. Let’s look at our distribution model and say is broadcast television really the way we were gonna go. And I just bought on NBC with ITV at that time, you know, locally to put the shows there and you have a well, there’s a few ways you can get on the stations and the air. And it wasn’t necessarily a contract, we we self produced our own shows. So we bought the airtime it was, it was all it was all internally produced. So we bought the airtime they, they, most of the local stations, wouldn’t, unless you get a good track record going, they wouldn’t pick it up, and we would self syndicate to them anyways. And we would just basically make the shows and deliver tapes to the stations, and they’d cut us a check, and then they’d sell the advertising in it. But very rarely do they ever do that. Because then there’s, you would, we’re gonna get into copyright later on. That’s just one, one little inkling of a caveat of what you got to get into the real world of all of this stuff, that people just have no clue whatsoever. But we’ll talk about that in a little bit. But yeah, so we self produced and put everything on. But we assessed everything and said, You know what, we don’t need the YouTube model, because we’re doing downloads over here on podcast, these were featured in iTunes, how you can’t make it further. We were even listed as a new and noteworthy podcast twice in there. So I mean, you’re getting all this publicity. But we’re sitting back on how do we monetize this? How do we make any money with this? You know, because nobody knew. And we reached out to the other top 50 podcasters. And there was a couple like, I don’t know if you remember the show, ask a ninja ninja. No. viewers at home can’t see that. But I’m gonna I’m gonna ask you for a video transcription of this. So I can actually post the video, though. But long story short, yeah, asked a ninja he ended up getting sponsored by Verizon, you know, but there was no way to track your real balance in the television world. You have Nielsen ratings and radio. Yep. Arbitron. In podcasting. We had download. We had no log, we had no Facebook, there was no social media. I mean, MySpace was there. But there was no way to tie in what your viewership was, what your target audience was, who was watching how long they watch or anything. So you could almost make up anything you wanted? And say, yes, this is what we got that going back to the early days, of.com era and say, Oh, we get a million hits on our website every day. Yeah, cuz they put a bunch of little pixel icons that are blank on the bottom of their site, they put 5 million of those up. So when somebody hits the page, there’s 5 million hits to our page. Every day, people were fluffing numbers. So nobody knew how to monetize a podcast. It’s even still tough to do that to this day. Right? That’s 15 years later, looking at this. So success there, we ran off the back back end of running the podcast and delivering everything online and doing stuff and set the way forward clock 2009. I started I went to winter music conference and was there while I was there. I was doing interviews with a list celebrities. We’ll get into that in a few moments, because we’ll set the clock for about a year later. And this DJ comes to me and he says, Hey, we’re sitting in the room, he’s in a hotel room, he goes, Hey, have you ever heard of this thing called Ustream? And I go, No, I haven’t. And at the time, I was running internet radio stations for my house, I had already looked into what it would take to get a server from like an Akamai or some other big, big company and pay for services to do a live streaming show. And I was like, I was gonna cost me like, five $6,000 a month, and blah, blah, blah. I was like, way out. I was like, well, this is way too much when I’m hosting. By the way, I was hosting our podcast series on a GoDaddy server on a $15 a month account for probably, Oh, I got flagged by them four times over the course of 15 years. Last time, I had to finally move away. They’re like, you can’t do this anymore. Because just just up until 2018, we were probably doing anywhere from 90 to 120 terabytes of data on on a $15 a month account so
They’re like you can do that. I go but you give me unlimited bandwidth. You give me unlimited storage, and it says it. Well. That’s not how this works. And they will draft
Yeah, basically, it’s over you. You can’t do that. So that’s way forward clock stuff. But anyways. So I started looking into this live streaming thing because I’m like, there’s no company in the world is going to give this away for free. It has to be a cat and plus, I’m a Mac guy. This isn’t gonna work. This is probably windows stuff, though, that I mean, I could have gone through virtualization, and I ended up actually ended up working for a virtualization company after apple. And but we won’t talk about that. But long story short, um, you know, I was like, let me check out this live stream is that bird? So for the summer of 2009 or that year, I was exploring the idea of live streaming and I started I did my first ever full livestream show, which became ITV live. And we took all kind of all the genres of ITV, which was our broadcast series, and then tried to do them all in a live streaming performance like at that we went to the central cinema in Seattle. We have stayed so we could show short films, we have a live studio audience, we had a comedian is our host, boy, yeah, audience participation segments. Oh, we had a DJ that was playing on the stage, it was kind of gonna be like a smorgasbord of everything. But streamed live on site on location. And we use this piece of technology, it was really awesome, which came back into my life later called a Tricaster. kind of set up. We had bad internet problems, it kind of went as first go rounds do when you don’t know what you’re doing testing internet on site. Now I know, my, my, like, I know my check sheet. Just say that right? What the check off and make sure you have. And but out of that experience. I said what was the easiest thing to produce? Well, it was the DJ segment. Because all I did is had to turn the cameras on, point them at the DJ and say, Wow, I didn’t have to really do anything for about 3040 minutes. Yeah, and the kradic. Then the audience was rocking to the DJ. The online viewers are like rockin and I said, Okay, I’m onto something here. The DJ plan. I’m DJ. Okay, so then I went to my nightclub promoter friends and DJs that I knew because I was, I’ve been nightclub in Seattle for over half my life more than half my life, actually. And so I was bouncing this idea around saying, Hey, we should stream DJs live stream DJs live. And I had this idea called the DJ sessions. And one night, my friend out and by the way, you can go back and see all these old episodes of my first live stream. They’re ingested in our website at the DJ sessions.com. If you go back, you can watch the first ever episode of the DJ sessions with me literally dialing for dollars and I those shirt and tie a hat on and I’m dialing for dollars or missing karaoke during the whole YouTube thing only on live streaming. And then you’ll see the first ever episodes of the DJ sessions with me and Alex Eagleton. And he called me up on a Tuesday one time and just said, Darren, I’m coming over and we’re doing the DJ sessions that I went, Okay, I wasn’t expecting it. I came over we set up one camera kind of pointed at me. And then one like an over my shoulder, he was over my right shoulder. And he was on his laptop DJ and I put a camera pointed down at him. And we sat in those chairs. And we were just sitting back drinking some wine. And we had the music in our headset and on Facebook in a way I’m chatting in the chat room. And that first hour, I didn’t realize what was really happening until I got up to go to the bathroom. And I hadn’t taken my headset off. And I took my headset off. And my entire apartment was completely dead silent. And I was like wait a second. I just felt I was just in a nightclub world chatting and interacting with people. I got these headsets on and I I put them back on going, what am I missing? The connection was formed right there going, Okay, you can have a dance party, you can have an interactive experience. And I’ve wanted an interactive experience going all the way back to 2002. When I did my first show on thought I wanted people to be able to watch our show when it was live on broadcast television, be able to jump in a chat room with us and chat with the producers and actors while we were live on TV. We’ll set the wakelock for seven years. And here we are in a live chat room experience with a DJ playing. We’re in the chat room and things and I can disseminate it via social media. They click on the link click on the link and boom, I put those I felt like I was in a nightclub. I mean it was just I was there in the music when the DJ play live right behind me. And I went to the bathroom I came back poured another glass of wine and we did another hours that we called it the beans that just the next week we took the my all my camera gear my life switching camera gear and moved into my bedroom and we called it the new DJ session. But now the new ITV live studios. At one point, my ex is my best friend now. She comes in the chat room at one point she’s like, that’s not a new studio, that’s your bedroom, paint on the wall. And I’m like, thanks Jenny for killing my vibe, right?
Yeah, whatever. So we and then what happened is we were doing that out of my bedroom and I invite people over to my house, we’d have a little party going on. And it was all fun. This is wintertime, this is October ish 2009. And I had a roof top of my building too. So I was gonna eventually move the shows up this rooftop deck that I have. It’s had a beautiful view of Seattle. But what happened is in I want to say it was November ish 2009. This is where the next catalyst kind of went boom, took off. And at that time, I think Ustream had come in and made us a featured partner as well, but that we were looking at both Ustream and livestream as our platforms and that kind of just afterwards, because what I want you to know with the software called restream, or the online so what I wanted to do years ago is that the Wayback clock another first invention by Deron Bruce. I didn’t maybe invent it, but I wanted to be able to stream to Ustream Live Stream. And at the time it was Justin TV. But I would have had three separate computers, I would have had to have the bandwidth for each one of those computers at my house. I think the best we can give us two megabit uploads wherever we were at, which was nothing back then you know, now I’m Gigabit Ethernet. And I got my backpack to get the 50 megabits upload anywhere I am in the world, which is a pretty penny. We’ll talk about that later. But anyways, so we’re in my we’re at my house. And like I said, I was at winter music conference earlier that year. And Sarah Cooper was there, Cooper PR, who’s Carl Cox is PR manager, who I talk with frequently. I also was the PR person for Dave Dresden, or his PR person for Dave Dresden and Dave Dresden was coming to Seattle. And I said, Hey, Sarah, by the way, the reason I bring this up do is somebody doesn’t think that I have Carl Cox, PR agent on speed dial and actually do so yeah. And we’re still working on getting Carl on the show. He’s pretty bad. thing. We’re working. We’re working on it. We’re huge show. Yeah, we put the we put the Well, we’re gonna be an interview right now. The book. We’re working on it. But yeah, so anyways, they’re there. I got in touch with parents that hey, Sarah Davis come to town. Could we get Dave to come over and do an interview on the show and do a guest set? And she’s like, Yeah, sure. Let me reach out to him. Dave agreed to it. I came over to my place. And Dave Dresden played in a bedroom set played in my bedroom on my show. And right there, I said, Wait a second. Okay, I was thinking about doing the show just for local DJs. And given local DJs exposure, because there was a show back in the day called group that that was out of Seattle was a record store up on Capitol Hill. And they would bring in DJs, and the DJs go back and spin live and be on their internet radio station. And eventually, at one point, I think they did get a webcam and they had a little bit of video. But that died in 2001. When the.com went out, they lost all their money they went by. So set the way forward to 2009. nothing had ever really been done like this for almost eight, nine years. And I have Dave Dresden on the show. I said, Okay, round two bike, I know what’s up. I want to start putting a list celebrities. So I started reaching out as a press meet press medium to all the elite celebrities coming to town a few months later, I got a studio down in Pioneer Square and kind of had the studio down there and you know, got Sander Van Dorn that dairy, you know, all these top DJs coming through, and people were like, this is the bee’s knees, I had my own resident crew that was, you know, on board and we produce shows weekly out of this, I opened up the studio. And not only were we doing the shows on Wednesdays, but I opened up an Open Table Thursdays, I opened it up for other people rent studio time for me and do talk show Tuesdays, and I would produce their shows from for literally 50 bucks an hour. And they would come in and do their show. But I would handle all the camera switching the logistics, right. And I would also form them, make them their own podcasts and give them the files they can upload and have their own podcast there as well. So let’s go from, you know, the 2009 to set the whiteboard clock all the way to 2017.
Well, actually, we were doing let me before I do that, we were doing our show with a list celebrity DJs, two years before the boiler room even got started. And they got started over in in London of the UAE. And you know, they didn’t have some of the hang ups that we have, which we’ll be talking about in a little bit copyright law and such. So rather than they were had friends at the major festivals, they were doing stuff with and got in there and became the boiler, which is what I wanted to do. But the boiler room is focusing on ala celebrity DJs, our primary goal was to focus on the local DJs a great if you didn’t know that and give them video that give them exposure, online exposure on like come up with coupling it with the ALA celebrity DJs. Yeah, that would come down. So set the whiteboard clock to 2017. And the DJ session has kind of been gone up and down, up and down, off and on, you know I wasn’t focused. And that can be a very hard thing to do. When you’re trying to do this, the one thing I can give to people is just stay focused, stay consistent and don’t because you don’t want to burn yourself out. I’ve done that a few times over the years where I just didn’t want to spread yourself too thin. That too or you know, you got to make sure that the people around you and surround yourself with are supporting you and they’re not energy drain. And you got to understand that if you are putting yourself into an energy drain situation. It’s your fault for being there. nobody else’s, you know, and so I’ve been I’ve been I take responsibility for the situation that I put myself into in life of having myself go up and down over the years but in 17 I was at the eclipse Music Festival was the bread actually out there by myself kind of walking through the area and I just said enough is enough. I am making the decision to take care of these five things in my life. And it was take care of number one take care of number two and number three was the DJ sessions get the fully rebound brand new updated website, we’re going full forward, full bore attack in 18th. booboo, right at that point, chronic, we started getting the website and all that getting built in the website, we’re supposed to be done in six months, by the way. And, and I come into 2018, January 18. And all of a sudden I get hit this message from Ustream. So we’re going to use Ustream as our platform. And GoDaddy is our podcast server, get a message from Ustream? Oh, IBM has bought us out. And your $10 special account that you have with us is going away, and your new bill will be 15 $100 a month to host your live streams with that. And I’m like, What? And they’re like, yeah, and with the way you’re calculating how much data you’re throwing at us, are gonna increase by 100 to $300 a month. And just keep going down the line. I’m like, What? So they go, yeah, you better pull all your videos off our site, if you want to keep them. I’m like, What is? Yeah, so then I’m like, Okay, now I got to figure out a new streaming solution and provider, we were directing everyone to our user base. And at the same time, this is what GoDaddy came back and slap this on the hand for the fourth time Is that too much bandwidth, not good. You got to upgrade here, we’re, and if you don’t clear all your, it was like 470 gigabytes of information off our servers, within a week, within a week. We’re gonna delete everything off your server. Oh, what I go, dude, I got to do a download of it. I got to go in and pull it on. Okay. So I lost GoDaddy, and Ustream, like, blow. So I find that a solution for our back end service loosen, which is fine, we got that taken care of. But I’m like, okay, who am I going to go stream with now? And and I say, Does anyone know anyone over Twitch, and lo and behold, got put in front of the right person. Over Twitch, this is one of my things like, I will tell everyone 98% of the information. Now it’s probably 97% of the information out, but I will never give away my Rolodex of my contacts. My twitch contacts are closely guarded. But I got in front of the right person there. And I told him about our brand and what we were looking to do. And he said, You are a featured partner with Twitch, we’re bringing you right on board. And when you look at the qualifications, what it takes to make a featured partner, you either got to have it, or you got to climb these hurdles, it takes a while it is and right now it’s it’s a grind when you when you start from scratch. I mean, it’s it’s you’re you’re talking like a three year grind. Yes. And people think that, oh, I can get 75 followers and I can have this and I can do this within a month. And that’s like the little caveat for you to apply for partnership. Okay, when you look at the real challenge with a look at, like you said, probably a three year grind. And you better be making those numbers. Yeah. And I don’t know if they’re going to ease up or not with their admin of everyone jumping online in the last seven months or eight months, because it has been just boom, like, I mean, we’ll cover that in just a little too
Yeah, crazy. I mean, if people can’t see this when listening, but when you share the video, they’ll understand. Normally, there’s a progression curve. This happened with cotton with podcasting, it happened with YouTube, it happened with live streaming, and it just kind of curves like slowly and people rise to the mistakes and learn information is shared, people understand how to rise and get the cream of the crop. This year, it literally went completely poof, 90 degree angle straight up, and plateau. And if you’re wherever you’re at, in that scale, is where you’re stuck, right now. Unless you’re at the top, okay, you’re gonna probably be at the top because you got places things and mechanism to keep your stuff going. But if you’re at the bottom with just entry level getting in, everybody’s vying for attention, and everybody’s trying to figure it out, and everybody in the masses, and like you said, normally there’s a curve and a critical mass of people that get it go, oh, we’re not going to look like that anymore. And those people that drop off, everyone’s kind of doing the same thing. So they’ll see this and duplicate it, well, then exponentially, it grows, and they’re all duplicating the same thing, which is not stimulating or fostering necessarily growth, because those that grow are being so overshadowed by the content, right? delivered by the ones that are doing it the wrong way. And the ones that are doing the right way. How are they ever going to make it out of that bubble? of bursting that bubble? And getting through that? We’ll talk about that in a bit ways. You know, we got featured on twit and I didn’t. When we debuted on the front page of Twitch, we were actually told at that time we were their first ever regularly scheduled live streaming DJ show. And I was like, Wow, cool. So 20 2018 2018 2018. So they come in and they put us to the front page of the twitch website. And I was not expected to get what happened that day. I was. We had over 2500 concurrent viewers. We were up there for two hours. We had 55,000 views. You know, like people watch. I was just like, Okay, I’m home. Yeah, I’m home, ready to go. But I wasn’t ready to launch yet. Because our website wasn’t there. Our branding wasn’t there. Everything that I needed to get there to get sponsors and everything in place. So what I thought was gonna be about six months to build this website and get it up and running. And while remember, my website was based on GoDaddy and Ustream? Yeah, I had to go back and have my dev team rewrite the whole thing to basically ingest our podcast series into the site. So when I make a podcast, it brings it right over seamlessly into the site. And I don’t have to be uploading and do uploading and all this crap. And then the site had to look great. And the bugs worked out in the kinks or got looking good on mobile. Right. So it took about a year and nine months to get the site out of beta. And
it’s a fully like, customized site. Right.
It pretty much is I’ve had it tweaked for us specifically to do certain things. Yeah. I mean, you can go get the template. I won’t tell you where to get the template from. But I’ll tell you what. Yeah, it’s had a lot of work done in the back. I’ve been it’s still is there’s still things being done to it right now. And I’m, I’m actually building a new mobile app that was there was kind of like I said, in 17, I kind of laid out the template to say, this happens first, this happens next, this happens back, this happens back, this happens. And right now, where we’re at the site is out of beta, I would call it an alpha, or omega version 1.0 1.1. But the app is now in development as well, I’m
glad to hear that you’re going the app route. And it’s funny. So for the listeners, if you guys listened to last week’s episode, where we had Wyatt on from dog nation, and towards the end of the episode we were talking about the whole, I mean, the primary episode was basically ended up being about marketing your music as musicians, and you know, getting good collecting leads, and, you know, good lead magnets. And he went into the idea of, you know, what, when you have a podcast, or even when you’re live streaming, you know, when you have your followers and your listeners, those are good, you know, that’s a good resource to have. But it’s not the best type of lead that you can get, you know, you want to own those leads, you want to own emails, you want to own phone numbers, and he, we were talking about this, and he brought up the idea of an app. Because with an app, there’s no greater way of getting in front of your contacts or your leads than an app and being able to send them a push notification directly to their phone. And they see that and they’re either going to swipe at it to get it away, or they’re going to click on it. And now they’re viewing your content. They’re on your platform. And you know whether or not you have ads running on there, and you’re generating ad revenue for people on there, or just they’re buying your products, whatever it is. And so that really I that put things into perspective for me that I was like,
never really thought about how valuable an app would be. So it’s awesome to hear it makes sense, especially for what you guys are doing. Of course, you’d
have an app, why wouldn’t absolutely 100% as a matter of fact, I just got a message from my dev team on the app. Right now, because we’re working on a little hang up point. Just a little technical point that is like, Come on, guys. Write a line of code for me. Um, you know, this is the this is the painstaking stuff that you go through that most people don’t you just don’t wake up and say, Oh, I want a brand new website. Yes, it’s gonna work from day one. Or Oh, I want a new app. It’s gonna work from day one. Yeah, this is the stuff where a lot of people think I vague book on Facebook, and there’s shit that I don’t sorry. Oh, but you know, you Oh,
yeah. I cuss all the time. Don’t worry.
There’s shit that I cannot tell people about. Because one. I have competitors that. Yeah. And if I tell you Oh, hey, guess what? I just I’m working on a deal with this company. Hey, guess what I’m thinking about developing an app. Hey, guess what I’m doing a guess what I’m capturing? Hey, I’ve given away all my secret. Yeah. And I’m on Facebook, give
it away the roadmap.
I’ve given away the roadmap. And it’s like, you know, in this day and age, especially when I know, my, I would say my competitors my frenemies by ardent fans that love me so hard. My haters you know, they love to know what I’m up to what’s going on camp they’d love to be a fly on the wall over here. And and and again know some of the things that I know we’ll be talking about a little bit later. But going back to long story short, we were able to finally launch like we had we’ve got the site launched in 2019. And debuted a Pax we got our mobile studio truck that we drive around every year. That drives in front of packed with every packed person there has a twitch account 60,000 people plus a day plus all the tourists and everything in the city, seeing this truck driver with a loud stereo system in it, which we’ll talk about in a little bit too. But, you know, lots of people dance in the street and cosplay jump in the back rock in the street and going through and just you know, trying to build that up because all of them have twitch accounts and oh wow or a future partner on Twitch make sense. And we were getting ready to have a really amazing 2020 and it has been an amazing 2024 by the way On the back end and making things happen in development, but we had contracts the city to put our Simon discos on, we were getting the event space. We had been doing events over the year, rooftop parties and some silent disco stuff. But really 2020 was going to have a whole cat all 100 of our event at endorsement from multiple companies to go out and get sponsors and corporate sponsors and events of the city and brooms ready to go and then boom, March hit. And it was, I believe, a
fly by. And we came back and we found out that we were actually lit, we were actually an essential business, based upon what the governor’s guidelines are for essential businesses, which is awesome. So we planned a we read a relaunch in May of 2020, late May, and got out there and had press come out and things were looking good. Things were tracking and now the sudden the protests started happening. Yeah. And we were lying. I was like, okay, not the right time to promoting self indulge projects, I want to go back and I want to be part of the movement. I want to get involved with that. So after a few months of going back and forth and doing stuff there, I said, Okay, let’s go back and look at the numbers that we’re tracking. And, hey, we should be in phase three. And you can do 50 people in groups outdoors. And it so I chose the middle of July as our next launch. Because remember, three activates, relaunched in March, May, and then coming into July. And the July comes around, I got the dates that were late June, our governor comes and says, You know what, we’re not moving into phase three. We’re going to a modified phase two, I went, Okay, well, what does that mean? It’s still allowed us to go remain and do what we did. So we went out to one of our local parks beaches called golden gardens, which is kind of a destination location, beautiful location set up shop for the summer, just doing our, what we call a safe silent discos, which now becomes silent concerts, we can talk about that in a little bit do but I’m just basically giving people an outlet or a medium where they can share a collective music experience together in a safe, physical and social distance kind of way, because our headsets go 1000 feet. So and you can be in a park with a group of up to five people, as long as you stay six feet away from the next group of five and such and so so forth. And so, um, you know, and we’re out there actually live streaming our theories on location, which is not an easy feat in itself. You know, the advent of 5g, you might see this happening a little bit more. Yeah, but you know, what are the cat? Problem is, is you might get 5g when it’s data download, but you still might be on a 3g connection when you’re hotspot. You know, are you gonna get 5g hotspot? Are you gonna get 4g hotspot? You have 3g? How much is that going to be? How much are they going to give you for that hotspot? They’re probably gonna throttle that. Oh, yeah. Right now, just like they do with it. You get 4g LTE all you want, but you only get so many gigabytes of 4g LTE data, then it goes unlimited. And I think some of them dropped down to 2.5. Some jumped into three, some might even drop down to 2.5. And then they say, but the network’s congested, blah, blah, blah. Yeah. So anyways, we circumvented that problem by getting a new toy that lets us stream in demilitarized zones from around the world if we want to in the middle of a desert. We’d have internet you wouldn’t have water, but we’d have internet. Yeah, yeah, kind of what we got. So that being said, you know, we were out there at Golden gardens doing our thing and just trying to keep the show the brand alive in this time. And booking interviews with people such as yourself booking interviews with ala celebrity DJs from around the world, having them come in and launching our shows the virtual sessions. But one of the things that we’ve really been focused on we’ll be focusing on for the next few weeks here is our mobile sessions. As we come into New Year’s, you know, we just got a sponsor on board, I kind of announced it on your show. Mackey, if you’re familiar with that brand has just come on board and following up we’re going to go into a new sponsorship agreement with them in 2021. But for 2020, they come in and they kind of donated some gear to us. Which if you’re in Seattle, and you know the DJ sessions struck, just like you know, you heard that truck and you thought it was loud. Now wait till you hear it. Gary next week. It has a 1600 watt sound system and now to 15 or 600 watt woofers in it and a full outside full rein system on the outside. But we’re adding two more fifteens and a full range sound system of about 4000 watts to the trucks
fucking crazy thing is gonna be bumping is gonna be the new party tracking.
Well, that’s the thing is Yeah, we that’s what we do. It is a party bus. And we used to put people in the back and for 20 bucks. They can roll around with us for four hours BYOB, while our DJs play, we livestream the show, driving through the streets of Seattle and getting people Dancing in the Street going crazy. was the first of its kind that we got to 10 years ago.
I mean speedier, which is a good transition being the first of its kind because I don’t see I mean, I can’t think of another I can’t think of another company or another live DJ that is doing that sort of thing. This, you know, a mobile DJ truck, which is so unique, and live streaming that experience. So it’s almost it’s a full experience that you get to watch as a viewer. And it seems like you guys have been able to be at the forefront of stick like sticking out compared to the rest, which is, that’s what it’s all about. If you want a successful brand, you have to differentiate yourself from other people, why should they be watching you or listening to you? Because you’re this unique? So I mean, go How do you guys how do you come up with these ideas of it? And by the way, if if the people listening, if you guys have never seen one of these shows, go check him out, because the production value is ridiculous. One I can point to is, um, Alex, who’s Loesch? Who was on this podcast back in a little over a year ago, I think maybe about exactly a year ago, he was on episode six, I think it was we’re talking about record labels. He was just on the DJ sessions in October, right? I think he was talking. Yeah, for like a Halloween show. And the production value of that show was unreal. It’s so like, you guys are doing legit stuff. So how can let’s let’s kind of dumb it down for some of the smaller producers and DJs, who, you know, they don’t have a massive production value, they might just have their bedroom. What can they do to differentiate yourself? differentiate themselves, especially with you know, like you said, Everyone is live streaming now. And you’re either at the top or you’re at the bottom, there’s not a live in between? So how do you close that distance? To get up towards the top, there
are two things, not in any particular order. I’ll start with the first because a little bit shorter of a statement. And the second is there going to be what what I think your viewers are gonna want to hear. first statement is content is king. Yes, doing a one hour show or a two hour show once a week is not gonna rise to the ranks. It just got to be out there, you’ve got to be committed. And I can give you some back end, I can’t give you the exact numbers. But I’ll tell you this, in order to make a living at Twitch, I was in a meeting not too long ago, an online video call with the director or the Vice President of Marketing for Twitch, and the director of content acquisition and development for Twitch. And they broke it down with a little graph. And they said you want to make a living at twitch a decent living at Twitch, they broke it down. They said here’s three tiers zero to 4000 4000 to 10,000 10,000. Above. If you’re in the 4000 to 10,000 person range when you go live. When you go live, every time you go live, and you’re going live for a minimum of four hours, three times a week, you can make a living at Twitch. And that’s a decent like what they would consider living, say 50 $60,000 a year,
you can be full time you’re living comfortably, you’re living pretty comfortably, yeah,
living comfortably. But if you’re if you’re if you’re looking at your screens, and you’re thinking you’re going to make money and it’s going to blow up and you’re big, you’re at 100 breaking that threshold against what’s in the plateau right now, if you didn’t have your branding, if you didn’t have your marketing, you didn’t have your socials, you weren’t capturing your emails, you don’t have an app built where you can capture those phone numbers and push a button. And all the people that came from a physical world, that’s what they were in a physical world with a nightclub. Remember where were those people really go into a nightclub or a big event and be part of that physical location be part of a physical event and see it in places. And if they weren’t capturing emails at the door, okay, they didn’t have a street team or somebody say, let me give them or they weren’t selling their tickets online, they did a cash only at the door. They were selling everything to event right, they be capturing an email address for every address that comes through which would let them have an email list, which would then let them turn that into a newsletter, our newsletters 9000, strong, clean, 9000 strong
good email list.
You know, you go. And I get 9000 emails directly to people that have subscribed to our app, when it gets launched. We’ll go out there. And obviously what we’ll ask for that phone number so we can do a push notification. When we go live. If I tell you what’s happening for 2021 and the amount of content, we’re gonna be churning out what’s even on the dev table right now. You’d be like, Bob, what? And yes, and so what you witnessed with that last episode, which by the way to your audience, and to people watching this, you can go back to our website, the DJ sessions.com go to the search bar at the top type in LWO. sh it’ll pull up that episode or even just type in freak stream. And it’ll pull up all the freak stream episodes that we did on October 30. Just kind of take shameless plug I’ll put
that in the show notes too. I’ll have links to that stuff believe if
you click on the a list section all that should pop up into the a list section. And if you want to there, if you click on the live button, it’ll drop down and show you our archives and actually archives will drop down and show you all the different variations of the shows me You can search by DJs. And that was one of the cool things about our site is go back and search for episodes that go all the way back like one of our residents. Sorry, I’m digressing here. Know your question, uh, one of our resident DJs. DJ Andre cool. One of his first times he ever came on the show was in like, 2009 2010 is early 2010. He was like, 19 years old. And you know, he came on the show played our studio back in Pioneer Square, you can type in sergej, Andre, cooler back there was it was DJ cooler copper, but it pulls up his episode on its own resident page from 10, almost 10 years ago,
that’s all you know,
and you can see a plan. It’s like, that’s, that’s one of the features I wanted was people that search our database. But anyways, the content is, first of all, content is king.
Now, when you say content is king, would you say the consistency of the content? Or is it the quality of all of it would?
Correct? Yeah. So So obviously, quality, consistency and competency? Um, you know, the value your Oh, you Yes, so much that goes into a pocket. One of the biggest ones, how much are you interacting with your crowd? You know, just putting up a camera and sitting there and going like this? Mm hmm. It ain’t. But I mean, interactive. What? Yes,
you got to be interactive. Yeah, create experience. That’s what you got to do.
Bill, you got to get your viewers drug into your show. And because not only are these What wouldn’t like, instead, what used to happen is you get the, the before the big names would drop and do stuff. There’ll be a mass of people down here doing it, doing it doing it, and then somebody would pop off at the B level, or C level, and then B level and then a level ago, we need to get on it. Well, what happened is, again, it just booked up. And everyone was at the top of a live streaming event. There was no gap to bridge that there was no learning curve for people to kind of rise out of that you get to the draw. So now let’s say I want to do my live stream on Friday night, and I have my crew and I have my friends. And I’m all good. Yeah. And I know I can get 100 viewers. But let’s say I’m doing house music. Well, all of a sudden Gabriel and Dresden goes on on a Friday night, at the same time. Or maceio, Plex goes on, or whoever goes on. And they’re like, you can’t watch two streams at the same time. Hmm, you can you can click on and be there in your friends chat room. Okay, and watch the show with it on mute. But watch the a list over here and listen to them for free for free for free. Yeah. And and then yeah, how do you monetize this, which we can talk about a bit, too. But the thing is, is Yeah, how do you? How do you gain attention and that kind of world? I recently had somebody come to me. And here I’ll give a little caveat. They said, Oh, it was a nightclub. They want us to stream out of their nightclub here in Seattle. And so we want to do this on Friday or Saturday night. I said, No, you don’t know you don’t. You want to do this on a Tuesday night. Okay, you do it on Tuesday, because then we’re not up against Insomniac. We’re not up against Live Nation. We’re not up against Gabriel dresser, which these are shows that I place right behind position number five on Twitch when when the DJ session goes live. But I know we can go and be number one. If we go Tuesday, right? Right, you know, and that I can take screenshots to my students. Okay, look, we make number one we make number two, I mean, really on Twitch the goal, if you’re trying to be ranked, the place you want to be is when you click on, like most viewers like top top shows, you want to be in that top eight position. Yeah, there’s when the page loads 12341234 Give me that top eight, you’re probably gonna get people going, Oh, that’s hot. That’s hot click, you know. And that’s kind of where you want to be placed in. That makes sense. So content is king, differentiating your shows from other shows is key. So again, we started in my living room. And we started in my bedroom. And we I used to do the green screen thing with my device in the bedroom using Electric Sheep as the background, I used to bring in YouTube videos in the background. So like, if you watch the old shows, man, this is some crazy shit. I used to beat and so the DJs they didn’t know how to have a video performance. This is where it comes to content is king. And then in the interaction of the shows. And the DJs they didn’t know video production, they weren’t used that they would just be doing the knob turning thing like this. Boring or boring. But I would be right there on the side next to them doing my video production switching. You’d see me bouncing up and down dancing for four hours straight. People would actually tune in to watch me going is this guy on drugs? Yep. What did this guy take? What is he on? Gotta be entertaining. And I’m on the microphone. And I’m interviewing him. I yeah, after the show was done. I’m like, wow, fucking workout. Yeah, like, I mean, it was. It was awesome times and I would get pumped up because that would give the DJ that physical connection of what their music was doing to an audience because in an online world, you don’t have that. Now people are finally getting hyped up on their numbers. They’re getting hyped up on the chat room, but they’re trying to throw those numbers and throw that chat room on the screen. And personally, if any one of them knew how to really do a focus group and came back they Remove all that shit, boy, the room doesn’t put on a shit on their episodes, we don’t put all that shit on our episodes. You know, we actually have some new marketing that I’ve done for the show, but it’s very limited. It’s about a minute and a half, you’ll see it in our new branding. But this is actually pretty cool. And I got that idea from a conversation I had with empathy. I cannot name because I’m under a nondisclosure with them from Twitch, but, uh, you know, basically, uh, you know, you just want to make it a clean product, because you got to understand, what do you think is cool. This is another big one, what you think is cool with your friends and family think is cool. It doesn’t translate to somebody over in Germany who may like, hey, yeah, or in Japan, or Australia, or Greece, or London or New York? Or, hey, the kid down the block. Yeah, you know, that might be in your own backyard. You know, it doesn’t translate that way. So you got to get out of that mindset and say, What am I doing to appease that and go and take a look at the bigger shows, and see what they’re doing? You know, as Gabriel on these other shows, doing all that I can’t eat shit over. And I guarantee you they’re not because they’re working with producers. And they go, we know the focus groups, we know the data, we know that shit isn’t good for your show, is garbled e Guk. It actually devalues the show and makes it look like
I won’t use the term but makes it look unappealing to all wide, large, massive audience. And so you know, we’re not going to do that. Yeah. And then go take go take points on. Look, look, look at your camera quality. Look at your life. I used to work for Apple sell people MacBook Pros all the time and Final Cut Pro. They come into the store, they bought a $4,000 camera. They say what do I need to do to make my footage look better? And send me the computer? They’ll help me do this. And I go? Well, let’s first ask the question before I sell you a $2,000. Computer this $5,000 MacBook. Next Pro. You have a tripod. Do you have a lighting kit? Yeah. Do you have any
defusing your lighting?
Your lighting dev? You haven’t read a book on lighting? Yeah, I mean, before we get into all that, I can say you can spend $500 here and will increase your production value by tenfold. No, no, no, no. And I go, Okay. Let’s stop. Because I was the film and television guy working in the Apple store with broadcast credits, film credits and knowledge and working in the industry. Like No, no, no, no, no, let’s let’s let’s let’s hone this back in here. Because you’re, and then they get training lessons from me thinking I’m going to train them on how to use Final Cut Pro and turn their shit and the golden I’m like, that’s not what the program does. You give me shit. And he can’t turn it into gold. It doesn’t work like that. Maybe like, Oh, no, you don’t get a tripod. Yeah, hold on, hold your camera, do this. Those kind of things. So anyways, um, content key, making sure that you’re doing something different. So it may be something like we’re I knew I had my apartment. And yeah, we were in my living room. And yeah, I had my bedroom. But I knew I had that rooftop, and when it got warm, we were gonna be able to go back up to that rooftop and shoot from that rooftop. But I ended up getting a studio and like move the party out of my house to my studio. And that was fun times, um, and kind of decked it out and all that fun stuff. But then I got the truck in 2010. And we actually debuted the truck speaking of free stream, which is actually kind of homage to freak night, which normally happens here in Seattle. Yeah, we actually debuted the truck at night 2010 we actually ended the event center and added their deck and the way the room was set up. There was two rooms that everyone had to walk around this big curtain. We were kind of right there. And we were supposed to be streaming live another internet blunder. We were using a t mobile connection. And while I was there when nobody was there, the facilities, it worked just fine. But you put 25,000 people into a buckin room, and your internet goes the shit that we weren’t able to stream it live and we caught it. I think I recorded those episodes I should have. No You know what? Oh, maybe I did. I recorded the tape back then. Wow. Anyways, yeah, I think I was recording the tape. But long story short. Yeah, we debuted the truck and the truck back then we can only park it and do our screens in the back of the truck and set the wakelock forward to 2009 where we can actually drive around and not only record the shows, but now we can record and stream the shows while driving. And I like
the mobile I feel like people are starting to realize I guess technology might be catching up now that you can do these mobile streams because there’s one guy I can’t remember if he’s in the UK or not. I don’t remember but God I wish I could remember what his name was. He was I saw him on Facebook initially on a live stream he was doing and then I saw him and a couple of tic tocs but he straight ups.
He he strapped in a full CD j actually I don’t know if it’s CD j might just be a controller that’s hanging. Yeah, controller. It’s hanging out. He’s walking around just like he’ll go hiking and he’s live streaming and he’s got him Mike, and he’ll find he’ll run into random people and he’ll like start talking to them. And it’s so that right there is so unique in it’s blowing up and people are like, I love this shit.
He takes it one step further, not only does he do the walking around, he’ll go to grocery stores, and he’ll be on a bicycle riding around. They’ll do say, Hi, I was gonna look him up. I was, I want to read Yeah, yes, this guy is doing it, that that he’s on. He’s on a kayak going down a river. He’s in the middle of the street with traffic going by both ways. And, I mean, that is just like some amazing stuff. And he’s, he’s built this unit with the camera mounted up in front of him with a strap on thing and a microphone that he can do his whole thing. And yeah, it’s just it’s a lightweight controller that he’s just doing these steps for. And I believe the question is, though, is he doing it live? Yeah. Or is he pre recording it. And there’s a very, I will take a hard line on that. And anyone that pre records and says it’s live, and that’s kind of my personal aim, get away with what you want to get away with. But don’t fool your audience. Mm hmm. That can come back to bite you in the ass later on. You know, you really, if you’re going to be live, be live. If it’s pre recorded, let them know. It’s pre recorded. But this is when I’m distributing it. And it’ll go live. And I’ll be in the chat room because I’ll be live in the chat room. Don’t be wishy washy the word live.
Yeah, and I’m not sure if he talks, I guess the best way to see if he is actually live is if he’s like talking to the chat or something like live live messages. So let’s say someone is interested in doing a mobile set like that. I think the first question that people are probably going to have is how are you able to get an internet connection out there? And I think you mentioned that you have some fancy new backpack that you can actually connect to a network or it produces. They can’t
see it on camera. But when I get the video information, this is this is what we call the fabled backpack. Yeah. Ooh, it’s sexy. It’s actually pretty Yeah. So it’s a teradek bond. And it’s about $6,000. And I’ll open this up and show you how sexy This is like the Ferrari of internet stuff. So you open this up and inside. Oh, what do we got here? Okay, there we go. There we go. There we go. So you have basically a what’s called a bonded network thing here. And then these here are individual SIM cards. So you can hook up six different SIM cards to it. And this aggregates all the bandwidth, and then gives you, you know, aggregated bandwidth. So even if you’re getting two bars on a cell phone, and you’re getting one Meg from one SIM card and you have six of those SIM cards, you’re gonna get six Meg’s total. That’s and it bounces, it bounces it off the towers, and so I can get t mobile and at&t, I can add Verizon 16 if I want to, um, but it also puts you at the, it puts you on the it doesn’t put you on the consumer bandwidth either. It puts you on commercial bandwidth towers. Oh, you get Friday, you get priority access. Yeah,
you’re getting nice network Connect.
What is that? It’s called a tarot deck bond. Para deck. Yeah, hey, Tony, r, e, t, e, r, a, d, K, and it. Now you got to remember, this thing is not inexpensive to run, it runs about, it’s about $15 per gigabyte. put that in perspective, if I do a four hour show, at 720, p 30. frames a second, about 2.5 megabits per second, I’m going to look at probably anywhere from 90 to $120 per four hours a day. So imagine now let’s just multiply that by the amount of content the DJ sessions produces. We have eight events every month. Every Saturday and Sunday we do our sound discos, we have our truck every Wednesday, four times a month. Right? Then there’s 12 episodes, we’re launching another two series basically just say right there 12 shows a month. Now that our assignment is because we can have multiple channels going. I can produce up to 16 hours of content at each of those silent disco events. But I want to do even basic and just say it’s four hours of content or 48 hours of content a month. Okay, if we’re looking at, let’s just say 52 rounded up just for shits and giggles, 50 hours of content divided by 100 bucks. You’re looking at about maybe about five? Well, no, I’m sorry. tidebuy for which we’re down to 1212 times 100 by 1200 to 1500 bucks a month to run it. Mm hmm. Or just our base distribution. Okay, that’s just distribution on Yeah, making sure we have guaranteed stable not trying to do it off of friggin
Right. Right. Right. And I’m sure there’s, you know, there there might be a couple listeners that are interested in going the route of the DJ sessions. But there’s probably a good majority of you who don’t need any of this crazy, you know, you don’t need to be spending 12 $100 a month on streaming but this is a good this is another great segue into going okay, so you know what you need to you know, Your cost is for doing these live stream events, you know, consistently. So now you have to come up with that money. So what what does that look like monetizing that, because I know what monetization looks like. And it’s not easy. And I can only imagine with like live live streaming, basically free events. What that could look like. So what’s been your journey from trying to monetize stuff? And what kind of tips can you give to monetizing live streams?
The toughest thing for anyone to prove is going to be demographics. Yeah, and the only way they’re going to be able to prove those demographics if they can use YouTube did eventually make a back end system because you log into your Google account, usually give them raises. Facebook, also has those demographics available as well. I don’t know.
Let’s why don’t why don’t you explain why demographics are important for you to monetize?
Yeah, absolutely. I’ll give you a case in point. Going back to the conversation we have about ITV. When we launched ITV on the air in 2005, and put it out there and we got our Nielsen ratings. And I usually captured this data after about two seasons, almost 26 weeks of data. first season data, you’re like, yeah, second season data. Yeah. And we didn’t see any of our data coming in. Until really about week four. I knew we poured a week 12 week 15, that’s going to be starting to see our sweet spot. Funny enough, our show, ITV was targeted to 18 to 25 year olds, focusing on maybe 21 to 28 year olds, really the bar going outside of disposable income, targeted household of, we were looking to get the people that were making anywhere from 15 to 16 bucks an hour, roommate situation. So you’re going to put them into about a $60,000 per household equivalent, you know, with some expendable income, they want to know where to go, what to do, what restaurants to go to what nightclubs to go to shortfill, what sporting events are in depth, what art galleries, what fashioned things are happening, all that fun stuff. That was obviously 10 years ago, that right is that income is breakfast change. But you need to know these target demographics. So when you go to a sponsor, you aren’t gonna say Hey, hey, Coca Cola, hey, Pepsi, which does a bad examples. You may go after such a younger demographic anyways. But you go after somebody say, Hey, what’s their target? Or have you tried to fit that target demo with the brand that you’re looking to sponsor your show? So you can match and align? That that they can get the value out because you’re hitting their target audience? Because then people will say, I want to go shopping go buy their product? Mm hmm. Funny enough with ITV, we found out when we were taking even though we were taking the number one spot at our time slot, which was 130 in the morning. But that’s all that’s available on network television. Yeah. Because they were up with corporate contracts. Don’t even you don’t get ever bumped the Simpsons out of No. They’re in London contract. Yeah, eternity to the best we could get was like one o’clock 130 in the morning. And it was still decent, cuz we’re getting 15 20,000 viewers at that time. But we found that our target demo was females 35 to 50, I think was 34 to 50 was our target. And I said, Okay, could I go after the girl I was dating at the time. I said, You know what, she worked for a dermatology clinic. Perfect, perfect audience face. He’s going right there, boom, let’s go talk to dermatology places. Where are places that women are and boom, they suck. There you go, sponsorship, you know, so that’s key. And people are not doing their focus groups. They’re not doing that. They can say their target demographic, but they really know what their target demo is. And granted nowadays, you can pretty much say a target audience for our electronic music show, you know, is going to be somewhere in there. 20 somethings the 32 but I’m 46 and I still listen to like yeah,
oh, that’s it’s it’s rapidly shifting. I mean, my dad is 5556 and he loves electronic music. He loves it. I mean, he’s like, super into like tech house and minimal stuff. And you can argue you can you can say okay, if you’re, if you’re a tech house producer, I can probably guess your age. And I can probably guess your demographic. And I’m guessing my demographic your demographic is my father. And you’re probably around the same age as him maybe 10 years younger is you’re probably anywhere from like 37 to 45 is probably your age as a tech house producer, minimal house producer. So there’s that shit and it is like, you know, the the people who were super into electronic music 15 years ago, when they were 18. They’re now in their mid 30s going into their 40s and the you can even see the shift with genres. I guarantee their genre shift has changed. The people who are super into big room house, Electro House stuff, future bass, you’re probably between the ages of 16 and 24. 25 that’s probably your age.
Yeah. And that’s very relative to know when you’re targeted. And the problem is, is when you go to online distribution, now you’re dealing with the world. Yeah, I was actually talking with the guy, you know, I’m, truncate, DJ truncate,
I’ve heard of him. I don’t know him, but I’ve heard of him.
I was doing an interview with him last week. And he does a show called DJs and beers, and Oh, yeah. And really kind of cool content, just him and his friends kicking back, nothing formal. But he tells me in the interview, beatport actually approached him to do his show. And here’s what happened, it was all going through before was going to fund them by all this stuff. And they do their show every Thursday 12pm noon, Pacific Standard Time, because he lives in LA. And he said, that’s a great time, because it’s nine o’clock over in Europe, where the other DJs from around the world that he knows, it’s a good time to do it. We’ll do got all the way up until ready to go almost, and be pointlessness. Yeah, Ed, your show earlier in the day? And he says, No, I’m not going to start drinking beers at 9am. You know, and that literally killed the deal, because they wanted to shift the timing of his show. And it’s that kind of non negotiable you get into those kind of situations like, no, this is our show we have we go live at nine because everyone that we want, because then they might have been trying to think, and they’re thinking that they probably have their data saying, ya know, when the hottest times are when this Yeah, still the most, we’re gonna give you money. This is when it happened. If I was him, I would have said, Sure. We’ll try it at 9am for six months, but you’re gonna pay me in advance on this. Yeah, let’s see if the deal was saying, maybe the deal was a, I’m just gonna make an arbitrary number out sorry, truncated, you hear this? I don’t know what the deal is, I’m imagining a number for calculation purposes. If it was a $50,000 deal, and then we have 12, five a quarter, you know, do the show, instead of 12, five per quarter, I would have said, okay, you’re gonna give me 70% for the first six months, and that works, we’ll come to you, and you’ll give me the rest of 30% for the remainder, I will keep it on at night. If not, we can’t stop. But I get 70% of that money coming in. That’s
how I’d work that deal. Everything is negotiable. It’s you gotta like try to and you know, we don’t know what happened with that deal. If you tried negotiating different stuff, I’m sure something I’m sure something of that sore was happening. But you gotta try to fight for D, you know, fight for your worth fight for early, you know, try to work with both because I mean, beatport that’s a pretty solid, pretty solid company. I mean, no, I again,
give their contact information. Here, I got the show. Yeah. Yeah, check a little check of like 100 K, and help us out in our raising our $750,000 goal. You know, but yeah, I couldn’t I was like, Wow, that’s
so so monetizing. So you guys, um, have you guys have have you primarily focused on getting sponsors? Is that where you’re monetizing the most? I see. I know, you guys have a like a subscription membership model as well on the on the site, which I’m very interested in that because the membership model can be I mean, you see artists with Patreon. And I think, I think a lot of artists should have Patreon. It’s just I think not a lot of them know what to do for content. So they feel like it’s not worth the value, and they don’t promote it as much, but it’s uh, anyways, I’m digressing. But you guys have the member, you have the membership model. And you guys have you have you obviously take donations, and then you’ve got sponsors, which would you say is going is providing you the most amount of value in monetization? And what should I mean, I guess it’s different for everyone. But what would you suggest for an independent artist?
It’s a great question, because at the core, the fundamental core of the DJ session was to always make the content free to the end user. Mm hmm. No pay per views. No, I mean, you don’t have to sign up to get a membership to watch this content. You don’t even have to have a membership to watch the exclusive content. We have planned things that they get in addition to that of being a member
you’re adding additional value for the value they’re giving to you
we would never charge a member to watch a show but we may give a member exclusive Mian with the content we’re turning Thank you get first look. Yeah. But it’s eventually going to go out to all the Masters for free anyways, and you might get it might be a 24 hour. Yeah, it might be it might even be a 12 hour Hey, we just released this you got 12 hours before it goes live. See it before you announce something, maybe somebody but it’s always been driven to get sponsors, because that’s, that’s what’s gonna make the show sustainable. A lot of people what’s happening right now is you’re seeing the well dry up of the donation on the Patreon and Patreon is another model I believe is phenomenal. But the PayPal donations, even the twitch subscribers, you know, twitch takes your bottom tier when you make affiliate, you can start monetizing this. TWITCH takes a cut of that. Yeah. And you only get two tiers, you get the $5 model and the $25 model. They take 50% of that. And if you get to tier two, and it goes 6040, then tier three it goes 7030
I don’t think they even give you any payouts until you make your first like $100 or something. Yeah, so when you can get subscribers, you’re still not making money. I think it’s until you get like your first five or first 20 subscribers I think is when they’ll be like okay, now we’ll start issuing issuing you a check.
Yep, exactly. And they got a man they got they got that shit down. They got that science down. I and I would not try to build again, I would not try to build our brand off of our subscriber base. Yeah, rely on that. Because, again, that’s great. But one person can only subscribe to so many show.
Yes. Mm hmm.
Especially in this time when people are out of work. Now it was all cool to get the donation based model a raising money we’re raising my Oh, I’ll give 10 bucks here, but eventually becomes a self defeating thing because people say well, I already gave my blog I’ll give you a case in point number one station I love them and internet radio station that listening to them for 17 years. I love them. It’s my go to you come over to my house, you’re gonna be listening to grew salad by Soma FM. Okay, no matter what I will preach it will. If I had to die and was placed on an island. Three things, three things you did me, you get my personal sunglasses. You get me my king size Stearns and foster bed, and you give me grew salad. If I had to be stuck in an entire island in purgatory. That’s when you’d have to give me and I say okay, so I’ll take those three things. blinds and screw salad. But my point I’m trying to make is over the years. And I wish I could give more. But I’ve only donated to the station maybe for I think three from my recollection, maybe four or five times. I know three for sure. But three times over the year, or even making the right point here are locusts, because I already feel I’ve given to them. Yeah, they are one of the world’s largest number one downtempo Ambien stations in the world. And rusty comes on all the time bigger. Rescue comes on, he doesn’t pledge thing. But it’s commercial free listener supported music from some FM because I just had the damn thing memorized by now. And, you know, Rusty comes on. It’s like the pledge that he even says, Hey, you can give $1 a month, you can get a one time of 50 and this is what you get. And you get different things for different packages, which is cool. Um, but just keeping that alive. And yeah, people feel when they give the one donation I already gave. You know, and but the Patreon model comes in at that regular recurring. Yeah. And you can set that up with PayPal to not have the reoccurring subscriptions, which is nice. Which, if you do look at the model, this is a big, big point that we’ve talked about too in some other forums with people, what is the best way if you want to directly support an artist and the best method to do it all on? Or nobody takes the cut? PayPal? Mm hmm. Hey, pals are like two and a half I think two point maybe 2.9%.
It’s just a small transaction fees what you but and you know, some people for especially in the in the studio space with mixing and mastering, which is what I do. A lot of studio owners, a lot of engineers, you know, they they fret over the the PayPal fee, but you got to realize that that B that you’re paying for is a it’s a convenient Think of it as a convenience fee, you’re making it so much easier for people to give you money. When someone wants to give you money. It should be as frictionless as possible, there should be zero friction. And that’s the nice thing about PayPal, most people have PayPal accounts, if you don’t doesn’t matter, enter your cart in boom, paid, you’re good to go. If they do. If they do, they literally just have to log in real quick and hit send. And it’s done. frictionless. It takes less than 30 seconds
I have on our website. And when we do our event out in public, I have a QR code on their phone right up to it goes boop takes you right to our donation page. If they’re already logged in, it’s already boop, boop, they choose the amount. But it’s like,
I think I have 510 20 other and boom, the quick and easy thing is so damn important. So obviously the sponsorship model is probably going to be the best one. And, you know, there’s a reason for that. And I think most of us can agree I know Darren you can agree with this, we want to provide value to our audience as much as possible and providing free shows free live shows is one of the best values you add. And then you know majority of the rest of the values added during the live show, which is how you’re differentiating yourself and talking to the crowd and interacting with them. So let’s say that these There’s producers and DJs out there that want to start live streaming. And they’re thinking about going to somewhere like Twitch, or Facebook or YouTube. How can you are you allowed to have sponsors on those live shows on those platforms? Can you announce them? How does that kind of look?
If it’s your own stream, okay? And they can’t tell you and they have no access to your books or your records, or what you put in your content, the only thing and work to will touch on this, you better have your frickin copyright license that yes, they care about, yeah, this is not the content that you put in there, the content you put in, there is your own, if you don’t have the right to stream the content, you’re going to be in a very big world. But I’ll tell you what, especially with sponsors,
any smart sponsor is going to ask that question, do you have your license fee secured for the music because they one don’t want to invest a bunch of money in a show that’s gonna be pulled off line to possibly be named in a lawsuit for bankrolling a TED show case in point when I talked to twitch to go back up to the front page of their site? And they said, Yeah, Darren, in order to do that, we’re going to need to make sure you have licensing for the songs you’re using to put you to the front page, because then we are actively promoting a show with music in it. And if you had licensing, we’re all good to do that. I said, Okay, great. I can get that. No problem isn’t. But here’s the problem. You have 400 videos on our site, that are all red flags, that don’t have licensing for them. You didn’t do that. So you could go back and go look at those 450 videos. And I went, Oh, shit. And so then they said not only that, they can go back to your website, they can hate you for that. And I said that don’t worry about my website. I’m taking care of there. Yeah. Worry about the live stream and worry about it on your platform. You let me worry about it. I might you don’t is that you know, none of twitches business at all one lives on my website over there. So I recently had to go back and pull down all of my video on demand on Twitch. Because they’re all red flagged and people do not know what’s coming down the line. Okay, yeah. So which, which one finish up with sponsorships? First, okay. Yeah. But sponsors are going to want to know that security. And you’re going to have to have your brand on a tight brand. I’m not just talking about a website and a show once a week and thinking I got a brand and I’m worth money now. I can do I know you’re gonna have to have company consistency, competency, doing something different. out there professionalism, you got to know you got to know your contract, you got to know your shit when it comes to this. Okay, and the average person if people start tooting the horn out there, I could see right through to go. Okay, great. Like I had some do throw me some shade the other day in a group. And this is funny because I did some, there’s some websites you can go to check on stat for a site. And we came in and when I first checked it, we were like, number 12,000. I was like, when I first saw that I was like, oh, bummer, man. We’re only 12,000 in the world. And I went to my friend Monty. And he goes and who are working on with compound records got a bunch of big stuff coming out while an arcade attack the blog, check it out on December 15. Lunch in a whole new theory. Anyways, same as same as self promotion there. But Monday, I love you. And, buddy, this is what he said me as Darren, if there were a million basketball players in the world, and you were ranked number 12,000. You’re number 12,000 out of a million. Yeah, that just put it into perspective for me going, Wow,
there’s probably hundreds of millions of webs websites and maybe 10s of millions.
Well, I mean, we’re talking we’re not talking web. We’re talking live streamer. lives. Oh, live stream isn’t directly your twitch ranking basic. Oh, your twitch ranking? Yeah. I mean, you have
a lot of streamers on there.
I’m guesstimating. Now let’s lowball they 20 million, probably four. Yeah, anymore. So I like Gosh, 12,000 out of 20 million. I’ll take it
huge. That’s top 1%.
Yeah. So then the other day, I went back and checked it. And we were at 11,000. And then it came back a day later, a couple of weeks later, and we were at 9600. And I’m like, wow, this is cool. This system shaded me in a group the other day, because I was talking to the group and we’ve been doing a lot of back end development. Like we’re we’re waiting to move stuff forward. So I know our move. And I know my chessboard very well. Yes, that way what we’re doing to make calculated moves and make this stuff happen. The guy comes in kind of attack me. Oh, you’re really not that big of a channel. You’re only like number 22,000 in the world. Bla bla bla bla bla. You’d have way more if I go. Hey, thanks for checking out my stats. I needed to go update that and check on that anyways. But you do realize there’s about 20 million streamers in the world, which puts us in the top 1% of streamers. Oh, and here’s a picture of us that a few weeks ago, we were actually at 9600 putting this to the point 05 percent Yeah, world. So Bingo. Yeah. With that. Yeah, I didn’t hear back
Try to try to troll me in a chat room. No, like, that ain’t gonna work. Yeah, I’m gonna fly, buddy. Yeah, have a nice day. So that being said, that’s what sponsors are gonna want to see. Yeah, let’s see the screenshot of what we’re doing. When we were doing the free stream episode, we were number five, we take a screenshot of that. So we can go back to sponsors going, look, we’re ranking number five, I know what I know what buttons to push with what we’re doing right now to keep us at number five. Think of I could keep us constantly in number five, with 12 Episode 12 buildings a month, which we’re now looking to upgrade with at least a minimum of two more. So there’s 14, I’m going to do a development deal later this week to do another four. So we’re looking at 18, possibly 20 filming tapings a month at a minimum of four hours per taping of 80 hours of content a month. That’s what happens. Let’s just round that up to let’s say we’re doing 100 hours a month, and somebody has given us $10,000 a month. Okay, that becomes what $100 they’re paying for every episode. And we also have a truck where we can put their advertising truck as we drive around. Okay, this content is being viewed by 1000s. And we have the video on demand, where the commercial was burned into the episode and stays there forever. It’s about a pay per click that goes away and they’re getting residual value for years to come. Five years down the line their commercials still in that show. That’s on our website, it’s searchable. That being said, that’s what sponsors are going to track that. If we don’t have even we don’t have the money to catapult this to that realm. You have to have all this infrastructure built when everyone jumped on the live streaming platform even years before the live streaming thing was so I can do this in my sleep, probably walk into a room blindfolded my hands you ever see the guy who assembles the gun blindfolded doesn’t like 20 seconds or 10 seconds or seven seconds, I put it all together balloon a little loop the guns ready there and go, ready to fire and pause the clip and pumped up the bullet. That’s me with live stream. That’s that’s I could do that in my sleep backwards up on stand on my head. What I’ve positioned myself by doing it for so long to build that brand to make it ready packaged to go bonsor come and write a check and go with competence. And here’s 50 K, Mm hmm. I’m not gonna look back $4,000 a month, but the amount of content you’re producing. Okay, there’s 100 episodes, do you mean I’m paying $50 per episode that my commercial is running that a minimum of four to five times and I’m listening on your website, I’m in your social media branding, I’m on your newsletters. I’m on the side of your truck. And I’m on your banners when you’re out doing events today. I’m doing and this is just the ad Oh, by the way, I think I can duplicate this in multiple markets, and have sub chapters and chapters and other markets. And we were getting ready with one of our sponsors. Earlier this year, we were in talks with an alcohol sponsor, alcohol and beverage sponsor. And the first conversation went like this. Hey, Darren, can you take your truck out to different parks and beaches with the street team? Because I own an advertising company as well, that does the mobile billboard trucks in the street teams. And they said can you take your truck out and do street teams and at the beaches to promote our new alcohol brand. I said, I got one better for you. I can put DJs in the back of a truck, your street teams go out and have music playing for the truck. But on top of that I can be silent disco event. And I’m gonna be a multiple event with multiple DJs Oh, and then I can live stream all those stages live over the Internet, put your brand in and all the shows. They went. That’s cool for Seattle. Awesome. And not a week later. This is earliest here. And I said to myself, I’m thinking about getting out of Seattle. And I want to take a road trip. I want to take the truck on a road trip, which we can talk maybe in another episode about the freeway session. And Kevin Smith talked about it prominently in this show of his years ago. Cool. I’ll talk about that later. But we’re gonna I was like, let’s take the truck, get out of dodge and go to some other cities and do something that Monday. I mean, I had that idea. Monday at nine o’clock. At 11 o’clock in the morning, they called me and said, Hey, Derek, can you go to other cities with the idea? I said, Absolutely. We can. I believe that’s so serendipitous that this just happened. And then they said, Okay, well you can do Seattle and Portland. Could you go nationwide with this if you want to do and I said yes. The next week, I’m not only on the phone with their West Coast marketing director. They have their East Coast marketing writer. He’s signing off on the idea that we’re looking at 12 to 15 markets. He grew into not only doing that plan of what we’re going to do for Seattle and Portland, doing it in all major cities. But they also wanted to book a list celebrity DJs. On each of the stops that we did as well raised we were looking at probably I say lowball of the deal. But just as one sponsor, we were looking at anywhere from 180 to 250. And it was going to be all done in like four months. And I that was just to go one way around the nation. I wasn’t planning a return trip, which we could break and then did the whole return circuit. On the way back kidding. The city’s double, it could have been a 362 and a half million dollar contract we were negotiating, that’s the kind of level of shit that I’m into. So when somebody comes to me and they’re I love every streamer online, look, everything everyone’s doing.
But if you’re out there and donations are the way you’re doing it and you’re raising 100 bucks here and 200 bucks there. You’re not even In the realm of understanding what the cost to truly do this are, and I tell people look, a webcam, a webcam from your bedroom is great. And donations is great building. It sounds great. But when I go out, I was talking with somebody a few couple years ago, and I told them what my rates were, actually take me on site at a nightclub and shoot what I would charge a client to do this. And they balked at me when I told them, yeah, minimum cost would be about 3500 bucks for nighttime production. They go what no nightclub could never afford that no promoter could ever afford that your rates are way too high. You’ll get three quotes from any reputed reputable company in town. Okay, I’m bringing $20,000 worth of gear. I’m bringing 26 years of film and television broadcast podcast, live streaming knowledge to the team, I’m bringing a twitch feature partner channel. Okay, I’m bringing all that I’m there from nine o’clock at night till four in the morning. It’s a 10 hour production. Okay. And that’s what I’ve charged. Yes, I know. And this is what I said back, I said, That’s why I don’t shoot nightclubs anymore. Right? They’re not my target demographic. I’ll build my own studio. And I’ll add that intrinsic value or what’s called goodwill on the accounting side. If you look at the goodwill and do DJ sessions has alone over the past 10 years of goodwill, if I had to ascertain everything, and most people don’t know it, if you don’t know what goodwill is, goodwill is the blood, sweat and tears that you put in the company, you can assign $1 value of that, to value your company. I was sitting at a poker game last year with a couple of my friends and guys, it’s good friend of mine does a lot of people. He comes in. So basically long story short, he says we’re at the poker table, and he wasn’t trying to bluff me or anything. But he said there was another friend, they both know me. And their friend who’s sitting over here, he doesn’t know me. And my friend Gary looks at me. He goes, Darren, you do a lot of work. I know a lot of entrepreneurs in my life. He knows all the restaurant and he he just bought the queen and Beer Hall, which I’ll announce here is one of our new sponsors. Really excited for that. But pike Brewing Company used to be the general manager there and now he’s now he’s with Queen and Beer Hall is one of the owners. But he looks at me across the table. With all the work you put in 10 years doing your show. I know, entrepreneur, how much would you sell your brand? For? About what? One 1.5 their credit table? I go, I laugh I go take a sip of my drink and I go try probably about 15 to no now I think about it probably 25 because he asked me the question. He did ask me a question to sell out and never be able to do this ever. And I forgot to add that caveat. 1.5 just fell out. never do it again. You walk away. Boom, you’re out of the game. I said No. 15? No, make that probably about 25. My friend that knows me very well. kaseylee looks and goes. Gary goes, Oh, I didn’t expect the number that I can sit here. He’s like, a $25 million. Who the fuck am I sitting with a table right now? Yeah, I’m like, I’m not a big. I’m not trying to toot the horn say that’s big. But you got to look at it. If you just valued it at to sell me out of the game and never be able to do this again, I’m going to retire 25 million. But even if you just put in as if it was baseline, a quarter million a year of work, that would be put in a value of over 10 years that $2.5 million. I’m not going to set up for my baseline to never be able to do this again. Right, right, you know, and the value of it. That’s just no way shape or form, not what I know I’m standing on. I mean, even though my target goal for 2020 was to raise a quarter million dollars just for Seattle, that’s a small number to add. That’s just the baseline that actually do it for just the out alone, to pay people on the staff and everything that I’d want on board. 750 without breaking without breaking this. And I mean, that would take out let’s just take for me comfortably as an executive producer. taken out 150 a year just for me as executive producer. I mean, that’s a decent wage, I would say even 100 grand would be a great
it’s a lot of people would love that.
I would love that. It’s all the hard work I’m putting in you know, no big deal there. Okay. But then you got to look at Okay, all the production, the marketing, I mean, marketing on that alone would probably be easily another marketing and back end licensing on we’d probably be looking at another 350 probably half the cost would be marketing license. Oh, yeah, all this shit. And that would still leave me leftover without a 750. And that would still leave me with $250,000. So I might be able to bring on as a full time person at 5060 grand a year. That’s my right hand person and I might be able to bring on a couple staffers and part time at 30 grand a year. And then we got a little bit of petty cash to play around with some shifts.
This is exactly this is exactly why donations don’t work.
patreon exactly thank you for bringing that all the way back to the mic donations will not work and people will get disenfranchised and burned out and wonder why their own fans and they keep going give us money give us money and the same person in the chat room and that person because like I already gave you money I already gave my Yeah. And I’m watching for free and that person. They’ll get in there but I can’t I gave you what I hear in the chat room or I aren’t I Yeah, viewership. I know. And it’s it’s a self defeating model in the long run, unless you’re getting new people every single period and new 1000 people every show, okay, new 1000 new 1000 2000 you’re getting that, but it’s not gonna pay for the real bills, the real cost to do this, and real what’s gonna propel you to the top? And so that being said, I mean, yeah, that’s that’s kind of where that
so we’ve got about 1010 ish minutes left. I love that though. I mean, it’s a great, it’s a great reason for why something like sponsors is so much more realistic and is gonna probably benefit you a lot more.
But let’s be positioned for that though.
Yeah, exactly. Yeah, you
can’t just say I have the idea. So give me money. It’s not gonna work. Like No, I have a lot of people that do what’s called the verbal pitch to me, even my mom back in 2001. Amen. They do the verbal pitch. Hey, you’re the producer. And you got the backing? I got the idea for the show. Yeah. 50. Okay. Do you have any money to produce this? Yeah, no, you’re the producer. I was there. The guy I got the idea for the show. You’re the production company. I’m pitching the idea. You should pick me up and you do all the work and put all the money? No, I know, we don’t I know, we’re gonna step into a subject here. I think we’re gonna do I was gonna suggest we make it a part two episode. No,
I was a full hour, it might be more beneficial for us, because we’re gonna dive into copyright. And I was gonna say like, we’ve got 10 minutes left. And copywriting is gonna be a huge one. But we might need to make this a part two, because it. I mean, copyright is such a big one in today’s world. So yeah, let’s go ahead and do that. Let’s plan to make a part two. So all the listeners don’t miss out on part two, because that’s probably going to be so much more important for you to get a grasp on the copyright side, it’s gonna save you a lot of headaches, and won’t fuck you over something that can actually fuck you over in life completely.
It’s something that people are not taking. I like that I had to give somebody a breakdown for first DJ brought him on as resident, he had to hear me do the non stop copyright speech of explaining it all to him. And I tried to do it as best I could in about 12 minutes, maybe 15 minutes. But it opens up about 15 other more questions, turns into an hour to two hour long conversation. And once you explain it, you go, wow. And there is no there is no around this is not subject to Well, that’s your opinion, there isn’t what is in the black and white, how it runs. And unfortunately, it’s not changing. There’s no it’s not on a political any political agenda right now.
If anything is gonna change, it’s just gonna get more restricted, especially with how, like the internet, we’re now in this age of, we kind of have a grasp on this thing of the internet now. Because we have that grasp. Things are rapidly changing every day with the way we use the internet. And because of that things are going I mean, we’re streaming alone, that may be a huge hiccup in the industry
just paying artists so it’s I’m sure it’s gonna change even more with as live streaming progresses and becomes bigger and bigger. I
can tell you that the YouTube gustas innocent fettled podcast does is kind of innocent settled, but what just happened nine months ago. Again, the world couldn’t predict it of everything being shut down everyone being at home. I mean, I podcast growth alone. I’ve seen some stats from podcast magazine to podcast, Steve Astaire. And he says There used to be a million podcasts in the world pre COVID. This year alone now there’s 1.6 billion. So there’s been a doubling, right? If you look at twitches stat, what the growth has happened this year alone of everyone going I mean, just boom, and Twitch is running 90% of the world’s online live streaming content right now mixer. So mixer owned by Facebook, by Microsoft and sold over to Facebook, basically, you’re gonna see a big thing come out of Facebook here. Eventually, I think their big kickoff personally my prediction is, is that Facebook’s going to kick off with a huge Oculus campaign. They’re gonna make Oculus a play a form that goes up against PlayStation up against Xbox. And there you go, boom, they’re gonna drop, they’re gonna figure out a way to drop the price point on it. So we can all put it in our homes right now. I heard a stat the other day, there’s only about 14 million Oculus users out there. They need that number to be a critical mass where they’re gonna have 100 million Oculus users. How are they going to put this on the store for Christmas? 2021 how are people going to buy it without having to buy a $2,000 computer to run their Oculus out of their home, all those things that they’re gonna work on. It hasn’t been made like the Nintendo eight bit Nintendo price point has dropped down to 100 bucks.
They’re starting to do that with like the Oculus quest, which is kind of the you don’t need a computer to do that. It’s a little bit cheaper. And I think they just gave like they just released an update or something where you can now connect it to your computer if you want. So you’re already seeing like the price of the Oculus stripe drop drastically. And there’s I mean, that in and of itself could be an The entire episode talking about live streaming in VR, which is starting to become a big thing. And it’s it’s getting crazy. But Darren, I got to get going here. Thank you so much for coming on the show dude plug away what what do you so this episode is actually going to be a special episode because it’s coming out on Christmas Day on the 25th. So for all you people who celebrate Christmas, Merry Christmas, I know I’m right now spending time with family as you guys are listening to this episode on Christmas. But Darren, what do you guys have going on at the DJ sessions? What would you like to plug? And then we’ll get a part two scheduled and up and running hopefully, around the new year?
Absolutely. The first thing I would like to let all our viewers know is go to our website, DJ session.com. All the information about our shows are there, our past episodes and hopefully we’re trying to break our 2,000th episode in by the end of this year, it might just happen right up the first year it might be our next our New Year’s theories that we’re producing in the truck driving around Seattle, spreading that New Year’s joy which might become the 2000 episode to be released every 10 years. And yeah, I’d be this is a milestone but everything we have there is at our site, DJ sessions.com follow our event calendar cuz that’ll show you what our shows are, what our resident shows are, what’s coming up, whether you’re local or around the world and all that information is on our site and then definitely go and follow us on all our socials. They’re right there on the site as well actually follow us on Twitch so you’ll be notified when we go live. Everything is at the DJ sessions board slash the DBA sessions at mentioned these sessions, hashtag DJ sessions, except for our Facebook, it’s ITV live the DJ session, but you’ll find this go to our website and you know follow us donate become a member all that fun stuff, we can use your support. Even though we are looking for sponsors, we do have awesome stuff for our members. That if you do sign up for as little as $4 a month or 50 bucks a year you can become an ej sessions member. Every little bit helps right now. To help keep our mission going and help support our endeavors. You’re gonna see a ton of content coming up for 2021 right now our regular schedule is Saturdays and Sundays. And Wednesdays we’re launching a new Tuesday series to possibly have a new whole new one year series a one year contract come up to produce four more shows a month, a weekly show so we’re looking at anywhere from 14 to 20 days of production a month coming out all churning out electronic music we have a list celebrity appearances a list celebrity interviews coming down the line we’re really excited for what’s going on and then you know if you watch the free stream episodes, we’re actually building the studio even better to add more studios to do that to the our 90 lighting studios. That will definitely rival or give you the bang for your buck. If you like the Insomniac productions with Live Nation production of what you’re seeing them do out there with their stage presence the LED panels a lot. Follow up that’s coming in for 2021 love it
awesome and I’ll have all the links for all the stuff we’ve talked about in this episode for you guys at the show notes and B sadio.com slash episode is 43 now getting up there Yeah, it’s getting it’s got to do something I’m doing some big for the 15th episode coming up. I’m not sure. Probably maybe doing a whole live stream episode. I don’t know. I don’t know plays right into white. Yeah. plays into right what we’re talking about here. So we’ll see. I gotta figure something out. But Darren, thank you so much again, I appreciate it. We’re gonna get a part two in we’re gonna be talking about copywriting stuff. I can’t wait. But yeah, sweet. Talk to you later, man. Hey, guys, thanks for checking out today’s episode, as always head to Envious audio.com slash Episode 43. To check out the show notes. If you’re struggling with mixing or mastering go ahead and head on over to Envious audio.com. Check out my portfolio and reach out to me fill out my contact form. Let me know what you’re struggling with. If you like the show, or if you hate the show, go to Apple podcasts rate and review it share it with a friend. Let me know what you think. Head to electronic dance money actually no, sorry. Just go ahead and look up the electronic dance money community on Facebook, join it there. I was actually just talking to my girlfriend today. I think I’m gonna start doing some live streams of like premiering the episodes in there on Friday evenings. So if you want more news about that, go ahead and join the Facebook group and you’ll start seeing me posting events in there something where we’ll be doing the live stream events, you can hang out ask questions, I’ll be there chillin. But anyways, hope you guys enjoyed this episode. I’ll see you next time for part two. Take care
Want to help support the show? Leave a usefull review of the podcast, and let me know what you think!
The 6 Types of Stories to Tell in MarketingWe've talked in the past about how important it is to tell a story in marketing and your promo for tracks. Today, we're going to talk about the 6 different types of stories that you can tell in marketing. There are always...
Why You Should Use 1001 Tracklists with Mike Vaughn1001Tracklists is a highly reputable site, that has been tracking every setlist or support from the biggest and smallest artists, from around the world, all the way since 2011. The biggest artists from Armin Van...