Hey, guys, Welcome to electronic dance money. You’re number one business resource for making money as electronic musicians and producers. All right, sweet. So this is Episode three of electronic dance money and my guest today is Alberto Day Caza. We’re here today to talk about branding and you for your business. You are mixing your most urine audio engineer. You also do some recording for metal metal band Stoner Rock. But lately you’ve been doing mastering for e g m, which is awesome. I love
that I started mastering and its workers have been getting all sorts of requests like I’ve worked with in the electronics ban something some e m I got to master a record that timberline produce that’s all hip hop. And you know, I’ve never worked with hip hop before. It was really interesting.
That’s crazy. That’s going about what? What was that like?
It was super ob because so I wasn’t contacted by him personally. Basically, how it came through is it came through some manager friends of mine. They just told me like Hey there, there’s this record, You know, you’ve master stuff. You want to give it a shot, See how it goes, Um, just see no one quick thing Timberland Master four of the songs. And you’re supposed to match these other productions to his masters. Like, um Well, sure, let’s do it. You know, um, so they sent me one track to kind of test it and make sure that, you know, I knew what I was doing. Um, side note. I’m completely oblivious to hip hop like I don’t follow it. I grew up in Mexico like it was completely ignorant of it. You know, like, I know the most basic stuff. So anyhow, they send me a song. I master it. I was told there was like, I hope I kill it like it sounds great, but you know, when I have some references and my wife grew up with more hip hop than I did. So I just went to her at night. And I’m like, Hey, dude. So I had to master this song. You knows this already is called neo or something like that. It’s just like, what’s Hey, she’s like, just go to Spotify and look at how many places gather you. You’ll shit your pants basically. Oh, Okay. So that’s what they hit me like, Oh, this is serious, you know? It’s not.
And when did you do that?
What? It just came out. So what it is, it’s Ah, it’s a serious that you threw in landscape Put together. Let’s go step up High Water is the second season of that Siri’s and they’re trying to do, like a throwback to nineties and two thousands hip hop R and B kind of scene. Um, so Timberline produced a whole soundtrack and he had a point of the foreign artists coming through, and he makes and master four of the songs there. Nine of them. One of them was an instrumental that this chick made. She she’s done a bunch of movies and stuff like eso. It was completely it definitely opened my mastering business. Like to Okay, well, now I can do soundtracks. I can do hip hop, Aiken, do RMB.
I mean that put you want another level to to be like, Yeah, I mastered one of Timberlands tracks, like if you can put that kind of name on your site and people can record, I mean, that’s so I How did they find you? How does someone how do you get connected like that, cause I I mean, I feel like I I am so far beyond that. You’ve been in this industry. For how
Yeah. Yeah. Is so you’ve put your working you’ve put in your hours to kind of earn that kind of work. But how does how does someone just find you like that?
So for that, it’s like you say is paying your dues and putting the hours It didn’t come from me hustling and basically came from me nurturing relationships. Um, so I’ve learned there’s a lot of opportunities like that that don’t come through. You know, an artist that’s looking for stuff at those levels. It’s other managers that are doing the dirty work. And their labels are like, you know, the and ours are just looking for stuff on their the ones that are usually suggesting stuff for the artist. A lot of the times they’re not even involved, like I’m sure on this one, you know, like they they weren’t even aware of who I waas or what was the deal. They just shoot it out to some people that they knew I could get this job done, and they’re just like, okay, just send us a track and make sure it sounds good. And if he does your good,
That’s crazy, man. I mean, I can’t imagine getting if I got a name like that on my desk, I would be freaking out almost to the point where I would probably like I don’t know if I should do this. I don’t
feel like I was terrified for things like this. This is insane. Can
you kind of tell me a little bit more about your story about how you got into this realm of mixing and mastering? And I mean, you’re not even in, you know? I mean, you’re starting to dip your tone to mastering for the Elektronik side of things, but, I mean, you’re in a completely different genre, but you’ve taught me so much just over the past, Like six or seven months, we’ve known each other. Which is why I wanted to have you on the episode. But I would love to hear more about your story about how you got started in the industry. And I’m sure more people would like to get to know you’ll
definitely, man. So basically when I was a kid like every other kid, I wanted to be a rock star. Um, and my parents were terrified of that, So their idea was like, Well, you know, let’s get him a couple jobs. And at first I just I was trying to get random jobs like I work at a car shop and stuff like that, and I was just so this interested. And one of my dad was doing production gigs. Um, like he puts together like big shows. And you know, those events that, like fashion brands, put together like an auto show in Mexico. So he got he got me with him one summer, and he’s like, Hey, here, go intern for him, you know? And I talked to his friend and his friend sat me down. He’s like, Well, if you wanted the music like, I can do anything for you here, you know? But I have a friend at a studio that I hire that’s literally across the street so we can go there and see if they’ll take you. So I went there, and that was definitely a game changer for me. That studio was more, uh, post production and they were doing a lot of like, the only music they managed was really music for commercials. So and they do a lot of stuff for radio, but they didn’t really have a music production side to them. It was more like editing and putting together stuff. So I get a gig there. These guys kind of gave me a different vision. You know, they were, like, learned about recording yourself. That might show you something, something different of you as a player. And I just immediately fell in love with recording. Um, side note. I was always really good with computers, so this was like a really good marriage for me off, like technology and music. So that point I was like, Yeah, this is you know, I want to do this shit. So I moved to America, and I went to college here for, um, all the engineering. While in college. I was supposed to get an internship, and I was just going through my favorite records. Like, where can I work like, let’s let’s see, what producers? I can hit up or do anything. So I was looking at them of God’s ashes of the wake and sacrament, right? A nice to these name machine. I like checking him out. I’m like, Oh, these dude is like, right around the corner for me, like it’s the next town over. You know, I’m sure he’ll never respond to my stuff, but I just did some big in online and I found him, and I got the I gotthat. What’s that? The email of his engineer at the time, which was, well, Putney, um, and will just immediately replied to me, He’s gather, jump on a call, you know, come down to the studio. We’ll see if you want anything here when not if we get fit. So I go to the studio and take the interview that every single intern through their gets and there’s a line of, like, four of us. Um and I mean, we immediately connected. It was pretty cool, especially well, and I like we I was like, Hey, you know, we’re cool. So at that point, I just started shadowing them. For me, it was a big deal to be working with producers that do the bands that I like, right? So I wanted to go the extra mile and make sure they needed me at all times. So just started going through the ranks there, basically, and, um, the way that those guys work, it’s like you wouldn’t get paid until you can show a skill. They’ll teach you whatever you want, But you can sit there for a song as you want. But if you’re not editing vocals, you’re not getting paid. If you’re not editing drums, you’re not getting paid. The studio is always open when they’re not using it. So that was another thing of like, Yeah, go out. Find some bands you don’t have to charge him. You have to give us money. Just make sure nothing breaks and, you know, learn like we need you to learn because they’re at the man for the way that we were working. Like at some point, she was insane because we will do preproduction with bands and then basically like to get the bass player. A guitar player in the room and machine will have the singer in the room and will be, You know, there’ll be another engineer editing drums in the back, and everybody’s just going full throttle to get a record on, you know, so It’s like it was very fast
base. Extremely. I was just saying, It’s got to be very like your on your toes. You make sure everything’s running smoothly. You’re on time. But time frames
just call that. And I mean those guys, you get fast, They’re working with those guys. It’s It’s crazy. We shred on keyboards and,
well, that’s what’s important about this. Industry, too, is like an audio engineers. How fast can you get things? What’s your quality of work in the time frame that you can get that quality finished?
Definitely. And the time frame also came from how the industry progress, you know, because he used to get huge budgets where you could take three months to the record, and now it’s shrinking. And if you want to make a profit, you better than it in a couple weeks.
And that’s exactly what how electronic music is, too. I mean, the time frame at which producers need to put out tracks is getting smaller and smaller. I’ve got a buddy who puts out. I mean, he can finish a full track from start to finish producing, mixing, mastering in about four or five hours, and it is, ah, high quality track that can get released, unlike the biggest labels. And that goes hand in him with the technology is the technology has progressed and gotten easier and cheaper. You’re able to shoot at that kind of fast pace.
I remember very vividly this moment where we had an intern. Hey, comes saying he was He was way younger than me. Um, and immediately, like I knew this guy, just shred like, you know, he shreds in circles around me like he’s crazy, fast and really talented. Great songwriter. His name is Saxe Cerveny. I don’t if you’re familiar with him. Yeah, there’s the last bling 1 82 5 seconds of
summer cheeses. Yeah, he was that he was here into Wow,
he wasn’t mine to his machine there, but yeah, we work together within a couple of records together. He’s searches. We do. He’s in l. A. Um, but yeah, she at that point, I was like, Oh, my God, like I’m getting my chops up, You know, this kid is incredible. It started, like, pick up the pace a little bit like quickly was like a reality check. Like there’s people that are crazy good at this for 90 to get on it to, um, and a week after I started, Randy LeBeau came. He’s wheels engineer, he placing the bangle trade winds to. So I mean, like, Randy and I were basically the do it interns that from that period, like, stuck out and really put the hours and put the effort to keep going up. Um, and at some point, this was in New Jersey. So at some point, machine wanted to move to Texas, and that’s when I was like, you know, that sounds cool. Austin sounds cool. I’ll come down with with you will make studio. And I was his engineer at that point already. So, you know, it was it worked. So we came down here with it. Ah, clutch wrecker within a couple metal bands here as well. And, um, it was kind of like the pace over here was their friend. And I got enough for for a record to pretty much work at a record label. So So that was a cool, You know, this this might go somewhere good. Um, the idea was to have a record label that will have its own studio as well, So I said it was potential there and with machine. Things weren’t like he was going back to New Jersey, and it was like slowing down. We were the studio and that of being in dripping springs. So for me, it was hard to bring bands over there
for anyone that doesn’t live in Texas from Austin, attacks are sorry From Austin to Dripping Springs. It’s like, What, an hour?
Yeah, right an hour, Yeah, but the biggest problem, especially at that point, cause now there’s hotels and all this stuff. But at that point, it was hard to bring bands from out of state because they have to stay in Austin and rent cars are, you know,
right there’s there’s an issue with the all of transportation that where you’re staying, you’re going to pay for your hotel. Plus, you’re gonna have to pay the rent a car, plus all the gas plus insurance on the car like there’s a lot of
stuff. Food and stuff like in Jersey was pretty easy, cause everything was walking distance. And, you know, we had a place for the best to stay there, So the model for me wasn’t working here and I was living in an apartment like I didn’t have a break the record with, like, I just have my editing, Rick. Pretty much so. I was like, You know why I’m gonna give this record label a shot and see See what comes from it? Um, and that was when I was like, OK, I can probably get this studios with just mixing and mastering. Start. At least it was mixing at that point because mixing was my strong suit. And for some reason, the bands that I work with never had a budget for mastering. It was always like a bundle. Even whenever I was recording Is a guy years doing everything start to finish. There was only a couple with sac. I had a project that he mixed it and master it. And, um, we’re having a couple, but mostly was like you do everything about
a year ago is when you kind of launched your own studio for yourself, where you’re kind, taking on your own clients,
like formally, Yeah, I’ve been carrying that since 2015 when I left Machine have always been taking gigs, but it was more like whatever falls on my lap. You know, it was not going out of my way to find stuff and because it’s, you know, because of the records that I work with, like the credits are rather and people will just look you up and hit me up. So I had a website that was terribly done, and e no, just get a couple things here and there from there, but and and also from all the relationships that I was forming with through the label, it opened a lot of doors. Just meeting producers and meeting a in ours and meeting managers and everybody. There is where mastering became really important for me because everybody needs a favor when he comes with mastering. And that’s something that I can do in 20 minutes and send their way. And here you go like it’s it’s not a big deal. I’m not gonna lose three days of work doing this stuff. I love that
story. The reason why I want to have you on today’s because you have completely transformed my entire world about how I see myself. My business is a brand, um, and how to market yourself as a brand. But knowing what I know now. I mean, the shit I was doing before was just stupid. None of it made any sense. Nothing was consistent. And so that’s why I want to have your own today, to kind of explain your process of how to determine these kinds of things, especially for producers and electronic music, Because as a producer and electronic music you it’s a one man band. You’re doing everything. No one is giving you handouts. No one’s really looking for you. You’ve got to do all of the artists development, all of the promotion. You’re doing all the creation. A lot of producers do all of their own mixing and mastering. So they’re you know, they’re doing everything. And when you start out as a producer, you’re not taught how to brand. You’re not taught how to do artist development. It’s it’s
It’s a necessity that it is a
necessity, and a lot of producers don’t even know what to look up or what to do about. I mean, they just kind of get stuck in this haze, and they they get stuck in the mindset of If you build it, they will come, which is completely not true. No one is fucking looking for you. No one cares about your music, and you have to get it out in front of people in order for these record labels to start looking at you. I mean, there’s a lot of different stages to marketing and branding. There’s a lot of things you got to do to get things in your get that process going. When I started, I set up all my social media profiles, and I wasn’t posting too much for a couple months because I knew like there was an algorithm and you don’t want to start until, like you’re dedicated. But when I did start posting to social Media and I kind of more, I focus more on Instagram bees that such a bigger market there and there, so many producers on there. But when I was posting, I mean, I was just kind of posting What the fuck ever nothing that really told you who I was in.
For those who are listening that don’t understand the branding concept, let’s put it this way. Your business Let’s say it’s an artist, right? And their branding is their songs like what? John? Are they singing? What’s their voice Have they found their voice? And I think like whenever we talked about your instagram, it was like you were an artist that had no voice. Yet, you know, you were doing up in Mike’s were whatever cover they asked for whatever landing on your feet like sure will do that. There wasn’t like a thought process behind like, Oh, people are going to connect with this post. Because of this,
I was completely oblivious to that. And when we after we talked, I started to think about Oh, shit, I’m about helping people out. So why don’t I? And I think it was like my most recent post was some tip that I shared. And you’re like, you should be focusing on that. And I started kind of to re evaluate things. I go, Oh, my fucking God. I need to be posting about tips and tricks on Instagram And I started to do that, and immediately I was getting twice the amount of likes twice the amount of I mean everything just started following place. Ever since I started doing that process about 4 to 6 weeks ago, my I’ve grown like almost I’m almost over 100 followers true followers since that happened, and that’s just within 4 to 6 weeks in. My studio has been open for a year, and I’m only at two. I met like 2 53 Look, as of now,
and that was completely organic to like. You didn’t pay for any waiting. Didn’t know it was just literally improving your content. And here people are showing genuine interests.
That is all it was, you know, going further into my brand. That’s what this podcast is about is about helping producers, helping them monetize, and this being a business resource for them. So I almost I figured it out in that moment. I mean, just within, like, 30 minutes of talking to you, I realized, Oh, fuck. I know what I need to do Time to get to work and start organizing everything. And I think that that is the first step into branding yourself is determining what is your brand? Who’s your audience? What are you trying to achieve? I think that is the very first step you need to take
right Is going back to that. You’re an artist. You found your voice. Okay. Who’s gonna like your voice, and now we’re going to see what those people do. Like for me. A big thing, for example, was I thought Social Media was not the place for me as a business, because all I was doing was Facebook. I’ve been tried around Facebook ads and what not and like sure, all my aunts will like my stuff. You know, I had a page. I think it has, like 405 100 likes for the producer stuff, but it could never really get separated. Even though I have a lot of friends and Facebook, there’s just not really targeting the right people. My audience was not active on Facebook, so my thought was at that point was like, Oh, so I guess social media is not my place to market. I should try something else. What really hit me was last Thanksgiving. I was sitting with my sister in Low, and she’s showing me So she runs on the marketing in the social media for the Oklahoma Aquarium, and she’s been growing like crazy like you will think for for an aquarium. I was like what? Like they already passed the 10 K, I think, on followers on Instagram and like she’s, she’s killing it. And my thought process was like, Well, how many people are in Oklahoma that care about an aquarium? It’s crazy because it’s bringing people in the door. So she sat me down and she was like, Well, here, let me show you a little bit of this and why you should do it and immediately, like, blew my mind. Oh my God, I’ve been targeting the wrong people, you know? I was doing what I thought I should do and not let my audience was asking of me. And he makes so much sense to us. I’ve been looking at statistics and all this stuff, and young people have moved towards Instagram versus Facebook. My audience are young musicians, and those guys are all over instagram. Same here, their age. I mean, like,
is crawling. It’s unbelievable the amount of activity like you were saying before with Facebook. My target audience is on Facebook, but getting to them is the hard part. Instagram completely different story is so much easier
that 55% of millennials are an instagram. Just let that sink in. Whatever you’re selling their there unless you’re selling products for people that are like 50 and over your audience is an instagram.
It’s not even the fact that they’re there, but they’re they’re looking. Yeah, they’re not just there. They’re going in tow hashtags, and we’re and just add tags in scrolling for hours through There s so they’re there and they are looking for that stuff as a producer, they’re craving that music and the millennials are They’re all about electronic music right now, right? So if you have the right hashtags just looking for your track your minute long clip of your track playing, they’re looking for that on instagram, for sure,
and not just the hashtag like there’s so many ways around stuff. I guess we’ll get more deep into it as we as we keep going through a through a but yeah, it’s just really learning how to use the tools that are provided in instagram to really get to these people,
you know? So what’s, um can you kind of give me an explanation? What process would you go through to determine your goals? Really determining your brand, which goes right into determine your goals. I mean, the first step is to figure out What do you want to be at the end of the day in 10 years?
So the first thing that I think of it is this is like a ladder. You can jump to the top step and just be like, Oh, that’s what I need to do You know, this is like as though miss out her bands like, Oh, we gotta do this stuff because Lady Gaga is doing it like, Well, sure you control also don’t have 10 million followers. Exactly what you need to do is see who is the next step away from where you are. Just go online and start looking. If being Chrisler allergies, your goal in life, well, who’s younger than that? And who’s doing lesson that and then from that guy who’s younger than that or who’s the engineer for that person and and what is he doing so you can set goal posts? For example, if I was going to give you that thought process like I could go, well, I’m not going to go crease Laura algae style because that dude like there’s just no way you’re gonna compete with that. Whatever he posed, people are going to like it just because he has the name. You know, what is somebody in my neech that is doing great? Okay, what is Dan Corn of doing? What is, well, Putney doing? And then Okay, well, that’s interesting. I don’t have a super fancy looking studio to show our I don’t have the artist that they have. They’re going to track people. So how did they get there? Who’s the next guy? Sam Pure is a producer. Um, she’s He’s basing San Francisco in the Bay Area. His studios called the Pan the studios and he that’s such a good name. She’s like the perfect brand, like he’s got logos. He’s got his gears branded. She’s a character like he’s definitely somebody that I looking. I go Wow, she has all of this together, and he does it so good. It’s so natural to him. He’s instagramming. He’s following.
I do want to clarify to just for the listeners, a lot of so Alberto. Like we said at the beginning, he comes from more of a rock background. That’s why he’s kind of naming off these names, but you can apply everything he’s talking about to producers and electronic music. I am telling you now, especially if they have a big following and there’s big names behind them. They have gone through this whole branding process, So if you don’t recognize some of the names he’s talking about, pick any big name in the industry and step down from there. Take the ladder, start with one person and walk your way down. And this actually goes right into what we were talking about in the previous episode with Cameron about finding a mentor. When you’re finding a men towards the exact same process, think of the mentor ship as a ladder. You’re not going to step to the very top. You’re not gonna. If you’re a producer, has been producing for three years, you’re not going to fucking go up to Skrillex and be like mentor me. That’s not how that works. You’re going to start at someone who’s just above you, who can teach you some things. It’s the same thing with branding. Look at someone who’s above you, who’s, you know, still relatively small, but they have a big enough following, and you see that they’re starting to brand themselves and kind of look at what they’re doing.
Yeah, and I would say Don’t not just contact those people. I will say Don’t ask him for a job if you ask them as to offer something. I found that in this industry people are approachable and you know everybody’s school and they get it. You know, as long as you come from your not entitled, entitled If you go and say, Hey, I really love what you do Can I sit on one of your sessions? They’re totally cool with that most of the time. Look a D J. That is maybe from your from your area or who is one step above what you’re doing and they’re doing something right. And even if it’s not injured genre like there’s one guy on Instagram that I absolutely love. He’s got a great following, and he’s, you know, he’s making everything good. His name is called Cameron. He’s in Nashville, he’s a country mixer, and here’s guitar sessions Really awesome, how he shares his processes and what he’s doing. And he’s very personable, like he’s one of those guys that makes you feel like you know him, even though you you’ve never cross words with him. So like I look at people like that and I go okay, This guy gets it. That should be my next step. What is he doing that is connecting with people. And so my next thing I do is target their audiences. So I know what my brandis I know what kind of people are gonna like my stuff. So I’m gonna do my homework, go to different accounts that are doing these things, and then figure out which of those accounts are going to share an audience with me. It’s not that hard to find them. Like when we started talking where I show you like, Oh, you should check out these two accounts like they’re doing something similar and like they’re doing it so good. Still like an artist. Read that book.
And this is something that I mentioned in the previous episode with cameras. Well, is steal like an artist by Austin clear on steel like an arse. It’s like seven bucks on Amazon. Get it? I mean, it is just phenomenal, and we we kind of we dipped into the book a little bit about what it teaches in a lot of it has to do with taking from multiple artists. You see what they’re doing. You grab a little bit from each one of them, and you’ve now create something that’s original on different, and you’re not really stealing at that point. It’s You’ve create something original that your own, and you’re not reinventing the wheel, either.
Now, that’s just how you form your voice like, Yeah, I feel like right now there’s so much of a stigma to doing that where if you look at, like, classic bands from back in the day, like Bob Deal and he did cover records for the first couple records before he even put anything out, that was, Oh, I’m both dealing. You know, Metallica had a record with just covers before the where Metallica it was just not look down upon it was part of the development process. Often artist,
it still is, too. I mean, that’s how you get inspiration with most producers. How it starts off when you’re when you’re starting out. Electronic music is you. You have this idol, this huge producer who’s massive in the industry, someone like Skrillex or Diplo or Dead Mouse or Hard. Well, I mean, you’ve got these crazy big artists, and you’re like I want to be that I want to do that. What are they doing? How can I mimic their music? Let me try mimicking it. But then usually at some point, someone comes along and goes, Oh, this sounds too much like this artist, or you can’t do that or you read somewhere on some bullshit fucking thread that you can’t be copying things from other artists because it’s just a terrible stigma that producers really need to get rid of.
I mean, like, just said Skrillex that they came from first to last.
Yeah, he came from a fucking metal band
and nudges that like he was. He was a great programmer for the metal band. Um, I knew a producer. The work with him. He Yeah, he was crazy with doing all the sin sounds and all this stuff. If you listen to the first screen, Alex records their metal
fractals. There you go, dude. I mean, that that’s taking from he’s taken from a different genre.
Yeah, and, you know, completely making his own and just rebuilding it like a here. Check this
out. Well, then you get the and how what comes out of doing stuff like that. You get the modern dub step sound that Skrillex innovated bucking blue up I’m in 2000 and 8 to 2010 was all actually 2008 to like 2012 was all about Skrillex. Everyone heard the name Skrillex. Whether they like the music or not, they heard a track from him. And I mean, despite your opinions on him, he fucking blew up dub step. And I’m sure a lot of his ship came from metal music that he was taking. Yeah.
I mean, definitely if you think of it like metal breakdowns is where everybody, you know, gets a groove in Bob’s airhead. That’s literally what he was doing with all those songs and
they all fucking head being Teoh.
Yeah, exactly. And it’s so crazy How famous he is that I remember thinking So if you ever watched this movie, is the Hotel Transylvania like the cartoon one? They’re just bits and pieces s. So there’s like, a talent thing right in there. And there’s literally they drew Skrillex playing with scenes on there for, like, three seconds. And you immediately know who he is like they didn’t have to say anything is like That’s when I felt like, Wow, that’s that’s crazy that success, right?
That’s fucking branding to do that. He branded. He branded up fucking haircut branded a haircut because he made something unique, different in music that people loved and that he could sell out stadiums with right, and he kept a haircut and he branded that shit. Listen, you’re not gonna have something that that’s that’s topped the ladder. It’s exactly what you were saying. Like band saying while we’re doing this because Lady Gaga is doing that right. You’re not gonna get Skrillex his hair cut just cause he’s because he’s got that haircut and it works for him. It’s not gonna work for you because you know what everyone’s going to say. Oh, you guys Skrillex haircut, Not, uh oh, you gotta Steve, Whoever haircut, that’s I mean, that’s that’s not what is. So it’s a process is a slow process that you build up
from. Yeah, it’s more off a thought process like what you need to draw on the board. You can see, for example, Steve Aoki throwing a cake to the audience and say, Oh, maybe I should bake some cakes and throw them to the audience. Because I’m gonna take that for him. You know, it’s more about Oh, he’s making an event that’s gonna be memorable in the middle of a song. How can I do that and make your own? That’s what you need to steal. And that’s the core off copping somebody’s branding.
Steal the idea, not the actual action of what he’s doing. Lee, right?
I go for the thought process.
Yeah, yeah, exactly. You don’t want to steal the cake idea, But how can I steal the idea? Stand out from the rest and make my events that memorable? How can I get people to want something for own at them? Not necessarily that you’re gonna throw something out. Yeah, but when people go to Aoki, show there like, I want to get a fucking cake thrown in my face. Exactly. If you go anywhere else, you don’t want that happening right?
And I’m sure that even that do. He was probably like watching blooming group. He was like, Oh, people like shit getting thrown on them. What can I do? You know,
if you’re big enough, people want to see that kind of thing, Ryan. Let’s go back over the steps of determining your brand, so I’d say the first thing is is to look at your idol. What are they doing now? Step down the ladder, whose below them that’s doing something and kind of just work your way down until you have someone you can follow and look at their audiences, right?
And I think also there’s different steps that you need to take within copying those guys. So, like in my head, for example, whenever I saw how I should grow my my instagram, he was about first. I need to do who what on my posting is like a content review, and it’s all about creating the model off. This is the blueprint of how we’re going to move forward with my content. Forget about what strategies you’re going to use. Whatever just like this is, put some lines around what you think your content should be and surely will evolve. But at least give yourself a guy island. Then the next thing is growth. You got to think of who can I target? Who can I show this stuff and what are they liking so that maybe I can grow like what we were saying. How can I make my post more engaging? And that’s where you’re at right now, Like I’m getting. People are noticing this stuff, and that’s because you shifted your your strategy to here. I’m going to give them something that is useful in their careers and that is visually appealing for them, because at the level you are, you can just pose your fucking breakfast and people are gonna like it cause, you know, because you are you, I’m sure if Skrill exposed whatever he’s having for dinner, he’s still going to get thousands of likes from people that would like anything he does. But for you, that’s not the case yet. You gotta stay true to your brand and make sure you’re targeting the people that are right. The core of growing that is three things. So one is that making interesting for them, right? Instagrams algorithm. It’s insane. You got to the point that he has image recognition. So he’s doing like it has an AI word analyzes the picture. You put up any things like Oh, many people are gonna like this. Or you know what this looks Sketch. So what that means for you. For example, I target mixing engineers or recording engineers because how on their business, I know that they like pictures of gear. There’s millions of pictures of gears online, so I’m sure the AI has already figure out what shiny things with knobs are and who the target dio. So I know if I post a good picture of my shiny knobs and things, people are going to get it because there’s interest and there’s a demand for that. And the algorithm for Instagram is a monster that is a manning content, right? So make it interesting. Number one, number two His relationships. You’re trying to target new people. So whether you use the software to follow people or based on what they like, who they follow or you do it organically, for example, were saying you have the lather, Go to the next guy, see who’s liking the posts of stuff that are relevant to you and start following those people and Seiko follow you back when you start interacting with these people and they engaged with your post and comment and vice a versa. You come in on their stuff, so you build relationships, right? And those relationships is what Instagram’s cease as like Oh, this is this is gonna be good because it wants that he wants people engaged in the in its app.
Do you follow Gary Vaynerchuk? I don’t know. This is something that he talks about. And people struggle on a daily basis that they always ask how How can I build a bigger following? How do I get people to my page to see me? And one thing he talks about is Okay, well, you want people to give to you, But what are you giving back to the community? Because that’s what it’s about. I mean, with social media, it’s about it being involved in community. And so he talks about how you should be going to I think he said, go to nine different hashtags that you post about and comment sincerely comments something you like about their picture and like it on nine different posts on nine different hashtags. So you’re going to 81 post per day commenting, interacting with people, and immediately your followers will start increasing people start liking what you’re talking about, and especially if you’re in a specific niche in a specific hashtag. Your name starts get recognized because there are other people that are following those hashtags and they follow them every day. They’re looking at those hashtags that they start seeing your name every day and you’re being sincere and talking about the posts. They’re going to get curious about who you are and they’re gonna click on you even if you don’t even follow them. They’re going to see your name. They’re going to go your page. And if you have stuff that you’re talking about and posting about that are involved with that hash tag that actually are involved with that they’re going to give you a follow back and they’re going to start interacting with your stuff.
The other thing that’s interesting about that is your That’s the whole plan, right? You want to get people to your page, and it’s not just like I want to get people to match base to like stuff. I want them for one big reason, and that’s have your website on your page. Have who you are, like number one step before you do anything you know we’re talking about, make the blueprint make a bio that is 15 20 Worst tops and says exactly who you are, what you do and what you want. Make sure there’s a website there somewhere where they can look for talk to you. You know,
for a lot of producers, I think that would be something like if even if you have your Spotify link on there But you should have in that description I’m a producer for the genre. Don’t fucking put some bullshit like I make noises all day in my bedroom like, say who you are. I’m a producer. I make this music in this genre and then below that should be linked to your music so that people can go listen to it. There’s that GM message if they do want to get into contact with you,
Yeah, or the worst one that I absolutely hate is when they put Emojis and he’s like flower mushroom alien. And then, you know, very go. Whatever they do, it’s like I’ll get out
of here. We’re talking about branding here and branding. There’s a there’s a sense of professionalism within that. Unless you’re someone like Dylan Francis. Do you know who Dillon Francis is? I don’t think so. Oh, man. Go fucking follow his Instagram. It’s hilarious. He does nothing but comedy stuff. He’s a massive
Yeah, it is. And I mean he can do that kind of stuff, right? But it’s because he has that following and before he could do that, because he wasn’t do I mean, I think it’s just within the past three or four years that he’s been doing heavy comedy stuff just because he kind of fell into that. That brand and people can’t do what Dylan Frances does because I mean Stone France.
But I mean, look at his sister Graham. That’s like the perfect example. It’s dumb, but it’s so well curated. His picture is there. He just says, I just want to make you dance and laugh And and his stories are just like ridiculous stuff of its most actually sighs and tears like It’s well done, you know it. Sure, it’s a joke, but it’s he’s a committee, and he can do that.
He’s known for that, that is, his brand comedy is a great way to reach a lot of people and get a good following, but it’s got to be done right It’s got to be done with high quality stuff. Um, and if people, if there’s not at least like 30 or 40 people that watch your video that laugh and share it with someone, it’s probably not a good brand to start with. You might just get more the Quran. Gee factor. And if that’s the case, you’re going to get way more hate than love and your brand will crash hard.
Yeah, it’s all about curating who you are and what you’re doing. And if, you know, like for me, it’s Instagram. I had to give some stuff like I’m not gonna be posting, you know, my Christmas present or whatever it has. It has to be a sacrifice to like. This is what my audience wants to see if I want to share something personal. Sure, we can do one that once in a blue moon, but it’s not what my audience is here for. If you want that like, maybe create a separate instagram just for your business and have a personal one where you can do that stuff. You know,
when I go through artists development with producers because actually I have one that I’m working with Who’s an amazing photographer. His name is Matt Combs. His photography is just in credible, and so he was struggling with trying to figure out Well, I don’t like should I have a separate page for my artist and then have my personal page where I do all my photography stuff and I go Well, I mean, it’s it’s really a preference. At that point, I was telling him, You know, it might not be a bad idea to combine the two. These people love photographs, especially amazing ones. And if you can combine your artistry with your photography, you’ve got a fucking brand that you can really build on and you can be recognizes if you actually become a touring artist. People aren’t just looking for the music you’re putting out there looking for the incredible photos that you’re posting every day from around the world, and that king get you a massive following. And I mean, with that people are gonna love your music just cause they love you. If they love some of your work there, more than likely gonna love the other stuff. So let’s get a little bit into the next topic, which would be. If you figured out your audience, you’ve determined what your brand is going to be now. You needed determine what kind of content you’re going to create for that brand and that audience,
right? Exactly. I mean, you gotta figure out what you’re doing and what you’re selling and who’s doing that. So, yes, I was saying, like, just find people that have your audience and start career in relationships with them. You know them, Pastor them like I hate the thing where, whenever somebody follows you immediately, you get a message back. Hey, listen to my soundcloud link. And like that, Luke like, you wanna have it organically, you know, let them show interest like like you were saying, It’s It’s a place for you to share your art and also show your share your process and who you are as an artist. Randy Blythe, the singer from Lamb of God, is really good at it, his amazing of photography, but he basically shows you like, Hey, here’s my band, Lamb of God. Here’s my photography stuff, and here’s what I enjoy as a person, and fans love that because it connects him with him. But again, he said
a bigger level. Yeah, you’re not there yet. Post your process. If you’re working on a track, you can post that. What are you working on in this studio is a producer. Sure post about that stuff, but don’t post about you walking your dog and should. People don’t want to fuck and see that they do want to see your process. If you’re gonna post anything that’s personal. I mean, post what your personal processes into writing a song, designing a sound, working on a sample because people love to see that kind of stuff, especially people who aren’t producers. Producers love to see that, but people who aren’t producers love to see. I’d be like, Oh, shit. I had no idea. That’s how you do that, especially if you’re like working on a sound. You show them how to design the sound, and then they hear that in your track they go, Oh, shit. I remember watching him on Instagram do that. That’s so cool that I can I can hear what he did that you
have an emotional connection to that to that song now, which is what gets you. I mean, that’s your product. That’s what gets you money? That’s what you get. That’s how you get paid enough. So you get famous. That’s definitely where you’re trying to dio success right there.
I would say the best platform to beyond is Instagram. I’ve tried Twitter. Twitter is just full of S J. W’s. At this point, that’s all it is. It’s just an echo chamber for politics and Facebook. Like you said, it’s just it’s difficult to get in the algorithm in the right way, and we’ll talk about that in just a second. But the place to be to get the biggest following to get people looking at you and caring about you and your brand in your artistry. Instagram’s just the perfect place to be, and people like to see images and videos more than they like to read words. It’s easier they consume it faster,
solicited by the goals and three right once growth ones development and the other one is maintenance. That’s all I think of it, right? So growth, we create our contact. We the terming, who’s our audience? We cleaned everything up. Looks good then. Development is we make those relationships. We keep it engaged. We start following people. We started going to the Hashtags and commenting, imposed and making sure people come back to us. And then the last one is maintenance for me. And that’s if I generated an audience like, you know, say, over 2000 people there following you, you got to keep them interested. You can just grow and be like Oh, I don’t I don’t have to post anything this week. I don’t have to do anything anymore like this is you gain them as fast as you lose them. Make sure your content is still relevant. You’re still staying on top of it. You’re still talking to the people that talk. You will probably get more comments and more stuff that people come to you now. In a way, it’s easier, because maybe you don’t have to do 81 comments anymore on hash tax. Maybe it’s 20 no hashtags and then 75 on your own personal timeline or on your D M. So, whatever. But it’s all about nurturing those relationships. And when you have people reaching out to you, that’s way easier to throw a pitch of like Oh, you should check out my website. Er, you know I do this stuff. So if you ever need,
listen this track or share it yeah,
right. Leave. You ever need mastering or mixing or whatever, like hit me up that I would love to work with you, But it’s less forests than you just liking somebody. Suppose in the end and then, like your band, let’s work together tomorrow. You know, like they don’t care. People get that all the time. They just don’t
care. Yeah, it just doesn’t work. It’s totally true that you’ll get once you’re tailoring the content to your audience that you’ve been strategically working on in designing to come and follow you. Once you start creating content for that audience, it’s crazy how quickly they’ll start to comment on things that they weren’t commenting on before. I’ve got this guy on Instagram that followed me way back in like I think he’s. I mean, he started following me before I had 100 likes maybe even 150 this was probably back in November or October. They started following me, never commented on anything, would occasionally like something’s. And now that I’ve adjusted my brand, he’s a producer now that have adjusted my brand to these tips and tricks. I’m giving out advice. He’s starting to comment on things. He’s starting to give his opinion, and he’s starting to actually care and take value And the things that I’m talking about and the information that I’m giving away.
Yeah, I mean, you’re motivating your users to engage. I did some experiments as I was growing this stuff because my stuff started growing crate like crazy, like right now, I’m at 4800 followers. On Thanksgiving, I was right under 900. So we’re talking in a span off 67 months. I quadruple what I had. So I did some experiments where I’ll take pictures that I posted maybe two years ago or a year ago reposted exact same thing and see what happens. Or like Okay, let’s add some tags that are more relevant to this post and immediately. The engagement was more and it was because of multiple things. The 1st 1 was because I was getting more followers and posting very content. The Instagram monster was happy, so I was being more relevant, so I was reaching the right people that wanted to talk to me first is before. I’m sure, like 7% of my followers were watching. It was like, OK, cool here. So, you know, 11 76 meter. Next.
The biggest question that I see from producers the most about branding is the well, what kind of content should I be creating? It’s the number One question. But just remember, you got to start with your audience. You gotta build your who is your audience. Just start there and look at what they’re like. Yeah, What do they like? What are they engaging? And you’re
gonna have to control them, And it’s almost like manipulating them. Teoh. See you, for example, for me to get mastering gigs. My thought process is I need to get producers and I need to get artists are more tech savvy and are going to record it makes their own song, right. So those guys are gonna like gear pictures, and they’re gonna like speakers, and they’re gonna, you know, like plugging settings and stuff like that. So if I posed that way, I attract those people. And the more people that like that that I attract, the more business I get. If I was just going to go straight for artist, and I was still recording. That approach will be horrible because the people that are looking at that are already in the studio and they don’t care, or they like my stuff because he looks pretty, but they’re not going to contact me to work
for me. It’s I’m looking for producers who are either struggling with their mixed downs or need someone to master their track in for my niche for electronic music producers Air looking for things that are going to teach them to be a better producer. They want to see someone who knows what they’re doing. They’re knowledgeable on the things that they dio and they know what they’re talking about. The amount of saves that I get on my post, every single post is getting at least 10 saves. That doesn’t sound a lot, but my most one, my recent post having was last week or two weeks ago, my biggest one that go got over 200 likes it had over like 100 and 30 saves. And what that tells me is people first of all when they’re in the studio, they want to look back at that so they can remember what they need to do and work on. They could potentially follow me once they go to their say posts read and go. Fuck I That really helped me. I need to be on top of this guy stuff. And if they come back to me in two months, guess what? I have two months more worth of content for them to consume,
right? I mean, you’re providing value of that point, and that’s the other thing. How do you measure it? Well, look your insights. Turn your turn. Your profiling to a business profile. It’s super easy. Scougall it the first rule of being an interpreter. Figure the fuck out and you’ll have so many insights where you can start seeing, like, What does your audience like? Who is your audience? You know what cities you’re being followed. And if you’re combining these with Facebook ads or whatever else you’re doing, you have a very narrow, targeted audience that you can say, Oh, I don’t know people like, for example, my biggest audience desire in Mexico City in New York City. So I could be like, Oh, I could hit New York City bands and there’s a bigger chance. L know who I am. Then me just shooting all over the U S and somebody Wyoming being like who is this guy?
Right, Right. That’s a big thing to is. You can localize things for. For producer there, you’re going to be looking for D. J. Gigs in your city. You’re not going to be like I mean, if you’re in Portland, you’re not looking for a deejay gig in New York. Sure you might be. And you would love that, and you’ll be great. But if you’re small producer, that’s not what you’re gonna get, so you can kind of localize your area. Um, if you’re in Portland and you want to run ads to get gather a following, you want to build that community you want, build your trust in your fan base within your community so you could start running ads. For if you have a new release coming out, you can run an ad for that release in Portland. Get that community to follow you because then you can go to promoters and be like, look at all of you could show them your analytics and be like, Look at all of these people interacting with me in Portland. One post. I’m playing a show here and I’ll get the I’ll get 100 people here. That’s fucking huge. That is how you get a show
the opposite could happen to. You know, where nobody gives a shit about you in Portland. But maybe they a couple states over and you have a big following where it’s like, I’ll drive for four hours and I can put up a show there with 30 40 people there sustain here and having me play to my mom,
you don’t know where those people are without these insights. That’s why you need this business profile and you can start looking at okay, I’ve got a big following in this city. What? What are the venues in the city where the club owners who were the promoters? How do I get in contact with those people to show them this following I have because they might have an opening gig in three months. That one they can pay you for two. They can pay for your travel. Now you’re good to go.
And the other thing is, you’re not reinventing the wheel. You know, the only things that have changes the mediums through what we do stuff. But if you do some homework and how people have done it back in the day like a good example is full A boy for a boy. Patrick the singer was amazing at writing songs, but he knew shit about how to market his band and peed the bass player. He was a wizard of my space, and he started making friends on MySpace and pushing his band harder before when, you know, nobody was doing this back in the day there and he blew it up there to the point where the levels were looking at it like, Oh, shit, these guys have a following and only took with him fearing that out like, Oh, how can I grow my brand in here? That’s what we’re doing. Instagram is making it super easy for you. Maybe you find something else, but finally equivalent off Johnny Minority. I don’t know if you know this dude, but so he made a label back in the vehicle. Feel buy ramen. They signed Paramore Fela Boy panic At the school. He was a another legal. That stuff, right? One of the things that they will do is like he will get test markets with Best Buy. Right? Best Buy was buying CDs at that point. That’s what you will go and get your city so they’ll say, Oh, I have this band from you know, instant Insert town here, like whatever your town is, let’s say is, um Austin, Texas. Right, so there’s maybe two or three. Best vice here. So they tell you, you know what? We’re going to send 30 see these over there, And if they sell and they do good will sell them nationally. So he’ll be like, Cool, Do that. And then you send your friends with your money to buy those 30 CDs so best buys a whole ship. You know, you empty the shelves, it’s going everywhere, and now you’re growing your brand. Like now people can access your CD anywhere. So now figure that out in more than times. Nobody’s buying CDs.
Yeah, yeah, you got to figure that I was streaming. Streaming is a huge thing now. I mean, especially within Elektronik music. It’s all about streaming and the record labels air starting to realize that even licensing to that that could be a whole nother episode that will do later. But this kind of following into the next step. How do you beat those algorithms to figure out the process on the social media sites like Instagram for Instagram I Me, I feel like it’s always changing. Are there some resource is you go to to figure out what’s new in the algorithms and what’s gonna work.
Yes, so stuff is constantly changing. They tend to be good and announced what’s happening. But the easiest thing to do is just google it. Every couple months something will happen. Your ship, you know we’ll change. Your strategy will be ruined and you have to feed it out again. The
benefit to if you’re having to restart after a couple months. Hopefully you’ve doubled your following by then, so at least you’re starting at a better pace than you were before.
Yeah, therefore, and it’s I mean, it’s more about how you think of it than it is about a set of rules that you do like. For example, people were using a lot of the following unfollow software Easter. Graham has gotten really good in the past couple of months where if the text those kind of repetitive tasks, and it sends you like a spam warning like, Hey, you know, you shouldn’t be doing this. And now they’re to the point where they’re going to remove legs that work done that way. But if you think of like Facebook, it’s a great example. Back in the day, people were buying LAX because the person that had, the more the likes was, you know, the best artist in the world. And then overnight they shifted to where you were on Lee. Only 10% off people that, like that page, will see the whatever your posting unless you’re paying for it. So all the people that both those likes get screwed, because now you’re just pretty much advertising or sending stuff to
just go. Yeah, yeah, that aren’t getting engaged at all. And now you’re not even in the algorithm at all,
right? So that’s why you should work with the algorithm in a way that it is, you know, they’re not going to change the motor of the company or the main process of the company, like here’s another example. Andi, that’s something that I wanted to talk to you about. Your post lately. So Instagram is all about officials, right? They hate text. Ah, point where if you try to promote one of your posts, I guarantee they’re not going to allow it because he has too much that Oh, shit. And here’s what you need to prepare for and how you do it. You usually have a picture of a plug in, right, or, you know, whatever it is, and then the information on it. Instagram lets you do opposed with multiple pages where you can scroll right multiple pictures. So if your first pictures just a plug in number one, the image recognition algorithm is gonna look at that and say, Oh, people like this kind of stuff. The next thing is, it’s easier to see it on different kinds of phones and tablets and whatnot that when you’re in a tablet, it’s easy to read what you post when you’re in a small phone. Like some broke artists are still in, like an iPhone six or whatever, like it’s impossible to read that little stuff, you know. And the biggest thing is, what if, like, right now you’re the station growth, right? So you’re still figuring out your blueprint So what if a post of yours does really good and overnight You get 300 legs and you get, you know, 50 saves. At that point, you should be like, Oh, I should invest and maybe throw $10 that he’s supposed to promote it, right? Well, you can’t because they’re not gonna lay you because you have text. So you can have to figure out those rules. And we know that Instagram is not going to change that because that’s their Moto. It’s a visual. Yep, definitely kind of. Set yourself for success for year away, where the information is there for who wants to read the information? The plug and setting, sir there for whoever just wants to look at pretty plug ins, and it’s easy for use. One click away to say this is successful. Stick it to the next level. You know,
Damn, dude, dropping some knowledge right on the show. I love it learning. No, it’s It’s funny you mention that because there’s lots of post I am seeing producers, engineers and what not? And they’re posting tips and stuff I love. What they’re doing is they have an image of whatever it is they’re talking about. But then in there in their caption, it’s all of the information that you need to read up on. And, um, like you said, it’s in Ah, good size font to for whatever phone you’re using so that you don’t have to zoom in and try to read everything, and then it gets fucked up in the eventual people. Go fuck this and just swipe up and ignore whatever was posted. Um, so it’s a huge Yeah, I think that’s big. I think the slider thing could be a big thing to
um yeah, definitely having because you can do one of your posts. Could be, like force last tip on each one,
big lettering and the first images just whatever it is I’m gonna be talking about.
And each, you know, whatever social media you pick is gonna have their own set of rules like same thing doesn’t apply for Facebook. Maybe like Facebook, those look like big pictures with other stuff or router has so many characters. So you won’t be able to do that stuff for just figure out what works for you and cater to that. Like follow the rules of the game so your ship becomes relevant.
Can you give some advice and tips on and this is gonna be I mean, if you’re listening to this right now, in six months, it’s weights. This episode, I think, is going to be coming out next week, the first week of June. So if you’re listening to this in December, it’s gonna be completely different. But for you people that are listening now, you’ll get a little bit of advice you can start working on. What are some tips that they can do to beat the algorithm? I know this is not gonna change it all one of these. Um, if you’re listening this in December, it’s still gonna be true today. It was true a year ago, and it will continue to be true. The 1st 1 that I’ll start with is consistency. You got it. Set up a schedule for when you’re posting with producers. You might not have enough content to consistently post every single day or every other day. I would recommend maybe posting once or twice a week. Just work within that. If you have some personal stuff you want to talk about, maybe there’s a process you want show. It might be even more valuable to post that in your stories for me, I post Monday, Monday, Wednesday, Friday, and I post between five PM Actually, it’s usually between 6 p.m. In about 7:30 p.m. And the reason for that is people see me every Monday, Wednesday, Friday. They see my post of the exact same time. I’m always in their feet at the exact same time. And people like that, that recognition, that consistency, they know if they come to their feet at this time, I’ll have a new post for them for them to learn about. So that’s a huge one. But were some other things that people can work on right now Toe work within that algorithm,
good looking content. So think how you can make your stuff look good. Like, for example, you want to share plugging and you want to write something about it. Don’t just put out your phone and take a picture of your screen. If the grades image so much and that needs to Graham, you know it’s gonna be great, it even more think of it us and
their algorithms. Not gonna like that right
take a screenshot and email it to yourself and post something that looks good because also, phones get bigger, resolutions get bigger. Make sure that you know a year down the line is gonna look it
the best website that I can recommend to anyone that’s gonna be creating instrument and post. And you want something that’s high quality. It’s got the perfect dimensions, and a lot of awesome tools that you can use for free is canvass dot com. C a N v a d dot com. I don’t do you use Canada for your post
it all? I have use it before. Um, I haven’t used it in a while. To be honest,
they’ve got dimensions. Four posts for each social media site. Every single one of my posts that you’re seeing right now is made on Can va. And I guarantee it will continue to be made on Camba because they’ve got a lot of awesome options for me. Use. It’s free. It’s quick. I highly recommend that for creating some new stuff, um, qualities huge that goes right into the algorithm. What are some other things that they can dio
make sure that the stuff you posed is relevant, and not just to the time you’ll have really good content. And then he gets clouded. If you start posting a lot of dumb stuff around it, I think that’s what next story, therefore, yeah, like, for example, if you do, you know you post like what I post like there’s pictures of my studio pictures of this, you know, song I’ve been working on and whatever I go to shows. And if I start posting videos of me at the show, they usually look pretty pretty shot. Those suppose that we’re doing good. I’m going to get buried between all the shooting pictures taking in the middle of the night in a nightclub that makes no sense. You know,
if you’re playing a show, if you take out your phone record, the crowd put that in your story. Don’t post that. If you have a photographer that takes a great fucking video and produces it posts that shit. Obviously, it’s just a phone recording. You can take 10 recordings in the hour that your every 10 minutes you can take a recording of the crowd of a new track that’s being played post on your story Now you’ve got 10 stories lined up for people to flip through. And it’s an actual story because they’re following this play by play of your show, which is fun. It’s interacted. They see this crowd that here you here, people hear these tracks that they really like and you can even throw hashtags on there. So other people who are going through stories confined that kind of stuff.
Another thing I learned from working with Machine was he used to call this deejay marketing, and basically he stole it from the ADM World in the idiom world. From what I understand, you guys love to do collaborations, right? Oh, yeah, So are very unknown artists Kids D J. Whoever Khalid, for example, scream on my truck and not go lead like scream your name on my track a couple times, right, And now I have a song with Khalid, and you immediately get the place that he will get. So that’s what we call deejay marketing and as producers, that’s your strongest suit because, for example, a band that I work with write like I don’t know, like robots or clutch whoever if either opposed and I attacked them in it. My name is attached to them because with it, something together and I’m sharing something about what? With it together. Fans of those people are going to get my stuff, and so it’s important. That’s a good content for the people that follow you, but at the same time, he kinda allows you to be exposed by those people. If
you’re opening up a show for a big name, artists that people are coming out to sea the post, your post, the show on your stories, record the crowd and posted in your stories and tag that artist one. They might see your stuff they might follow. You hear your tracks, and then they want to collaborate with you, which is taking it a step further. They’re getting Mawr exposed to their market in their audience. Not only that, exactly what Alberta was saying here is if you’re tagging them in your stuff there, their fans are gonna be looking at that and they might start following it opens you up to just so many more opportunities. If you’re if you’re working with these people, whether they know you are not in your honest show, you’re on a line up with them. To be tagging them in these posts is huge for you
and yeah, I mean, people like content, you know, this is free contact for a lot of them. Same with companies like all yourself for companies. Love this stuff, you know, make opposed about you using whatever the new compressor that this company like, say how good it said waves you killed it and waves is probably gonna look at that and be like, you know what? Reposed And that’s how you get there traffic to your site.
They could go even further than that. I mean, actually, then this isn’t even so much so about exposing you to their market. But you never know if waves sees something that they really like from you, and they notice that you’re getting a bigger following. And you I mean, you don’t know when they’re watching you. Let’s say they are watching you. There’s a huge potential that they might send you free stuff, free gear, free plug ins, and you can review yeah, especially PLO. Yeah, and now our next thing you know, you get entire waves bundle. That is normally 34 500 bucks. you didn’t have to spend a penny on it. And maybe they just ask you to shout out waves in a couple of posts. You got a bunch of free plug ins for you to fuck around with and develop new stuff with just for marketing purposes. They want you to tag them in stuff. Then they might start re posting even more from you. Now you’re opening yourself up into their audience in their market,
right? And I mean, you’re literally attaching your name to theirs, which is what you want,
you know. So if you want to be within the algorithm and get those brownie points for you to be posting more feeds, you want to be consistent. You need to have high quality images
making your stories. So your stories kind of feed your profile feed? No, it’s activity. The algorithm sees that and says, Hey, this person is active. You should be following him. And the other thing about stories that we didn’t mention is if somebody is constantly following you and like looking at your profile, you know, engaging with you Every time you go alive or you do a story, they get a notification so your top of mind constantly. So that’s the beauty of stories, you know, if you will have content that it’s going to be relevant in a month or two months, put it in your story
you have. If you have a post from like three or four months ago that you want to re share putting your story, you don’t have to. You know, don’t post it in your feet again because then people will start seeing duplicate stuff. They don’t like that, and the algorithm definitely won’t like it. But I mean, posted in your story, your stories air there for exactly what it’s called your story. Talk about your process. Show things that you wouldn’t post on your normal feed. And people just get a little bit more of an insight into who you are, what you’re doing. And they like that. They like to see that kind of thing. A story is very non interested. They have to go to you to get that insight, whereas if you’re posting something irrelevant in personal to you in a feed and there scrolling in that interrupts them, it’s something they don’t care about. They don’t like to see that they want to see that in your story where they can check it whenever they want. And it’s not just being blasted in their face, and it’s very interruptive. The fourth thing weaken talk about is Hashtags. How should be How should you be approaching hashtag? That’s something that’s always changing, and I see so many people doing it the wrong way
now. I mean, there’s so many misconceptions about them. I remember when they started, like you could get this abs that give you the top hashtags and you will just throw those hash tax in there and get likes out of nowhere. You know, I feel like now they’re more curated and if you er, let’s call it a poster if you’re tagging YOLO and you’re not just jumping out of a parachute like I don’t want to see that in there.
This goes into being consistent and tailoring to your audience. What you’re putting in your hashtags should apply to your eso
what? From what I’ve read lately, they wanted in the first comment, do 5 to 10 hashtags that are very relevant to what you’re doing right. Study this hashtag So I click on them before you pose them, just click on them and see what kind of content is there Like I remember one time you hit me, I’m like, Oh, you’re trending like they come up very often, But it’s because I use hashtags that match my content perfectly. And I avoid the ones like I’ve been learning some that I just like Well, sure, it’s cool, but, you know, I’m never going to get anywhere. New music with hash Tax I
think the other thing, too, is, um, you know, don’t be posting the exact same hashtags have re single post you won’t have the exact same 5 to 10 hashtags, every single dime you’re posting cause that they’ll show up in the algorithms spam. If it’s the same fucking thing every single time and those we’re fighting now, the space you’re looped in with that spam than that’s what you’re considered on faced or on instagram, and then you’re not being shown to the people that you want to be shown to, or that you should be shown to
stay engaged. The new algorithm it basically wants you to see doing stuff, you know, the more time you’re on on Instagram the happier it iss
interacting. Comment on people stuff like something liking just an insincere commenting Don’t fuckin just post is like your be or like your stuff. Don’t say like your stuff because that will show Pin the algorithm as a Botkin. Tell the fucking body is commenting on your stuff because it’s not relevant at all to what you’re posting. That happens to me all the time. It’s funny how people just don’t catch on to how those don’t that doesn’t I don’t know a single person that has seen that been like, Yes, I’m going to talk to you. It’s
the worst part is a lot of times I go check it just to see what it is, you know, because maybe there’s a there’s a diamond in the rough there because, let me tell, you have had encounters like that where it’s like, Oh, these guys are coming in really strong And it’s just some dude. We’re English is his second language, and he has no idea how to say, like, Hey, this is my band the you know, like he doesn’t know the social rules of instagram that we have in the US, So for them. It’s just like, Oh, I’m sharing stuff, you know? You like stuff. Me like,
Yeah, that’s a good That’s a good point. I never really thought about it that way. Most of the time I look at those pages and it’s just some fucking promo bought page that they’ve created.
First he has to fire Emojis after check out my song, Fuck out of
here. So we’ve got you want to be consistent? How many times your posting when you’re posting is a big one to quality. Then we’ve got your stories
full of the rules of the APP. You know, if it’s if it’s official app, do visual stuff and keep the text where they want the text and keep content the stories or where they want the stories of the type of stories they want because the more you work with the apse, every time against develop is going to be better for you. If you try to go against the grain issues, you might have success for a month or two. But then the next update you’re gonna be kicked out and you’re gonna be scrambling. The
last thing would be Hashtags is you know what make your hashtags relevant to your post 5 to 10. Make sure those hashtags air the first comment on your post. Don’t duplicate those comments or those hashtags every single post you know. Maybe do it every other poster, every two posts. You can use the same hash tag as long as it’s relevant. Just make sure it’s relevant with that post and you’ll be good to go.
All these social media platforms are the tech industry, and the tech industry loves to blowing about itself. So just Google it every couple of months ago. What’s up with Instagram allegory of 2019? And, like just look at stuff that was written from May to June or July, Whatever, like the past two months, figure out what it says and just keep working with that. These guys going detail and a lot of them really explain it in layman terms where, you know, you’re like, Oh, this is relevant to me or like this, one even matter for me.
Just think of your profile is this is how they’re doing this with their algorithm. They’re grading you, you’re on it, whatever that great is. Whatever that scale is, whether it’s number or anything. They’re grading you based on your content. So just every time you’re gonna post something or you’re planning to post stuff, just really think about what it is that you’re posting, how you’re going about it. And are you working within their rules in their platform? Because you I mean, remember, you’re on their turf. You have to work within their rules. Otherwise you’re going to get knocked down a grade and you won’t be shown up as much as you should be. Think that’s about it? Alberto, Do you have any other? Do you have any closing things you wanna quickly you talk about or how about do you want you? I mean, obviously, plug yourself.
I think we cover everything, but yeah, you can find me at Alberto mixes dot com Pretty easy.
I mean, you’re not really mixing electronic music, but if you need mastering, man, Alberto is a great master engineer. I’ve heard some of the stuff on E g m. So, Yeah, you guys, if you guys want a good master from him, you do do do free sample
Masters is well, either test masters. I usually do a song or send the Macoris or whatever they want. And we go from there in what was your website again? It’s Alberto mixes dot com. All right, Perfect. Sweet athe Else you are, Plug. No, man. I’m good. Awesome. Thank you so much. Albert, I thank you for taking the time.
All right, Take care. Thanks so much for tuning in again. Guys. I would really appreciate it
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