How Important Your Workflow is to Doubling Your Income as and EDM Professional
Whether you’re a producer, mixing engineer, mastering engineer, vocal producer; it doesn’t matter. YOUR WORKFLOW IS EVERYTHING.
If you do not have a solid workflow setup, things are going to be difficult and groggy.
The essential key to success and making a good living the audio world is almost entirely revolved around how quick your output is. In order to have fast output, you have to have a fast and strong workflow.
Do you have repetitive tasks that you do EVERY day? Maybe there are non-essential boring tasks that you’re sick and tired of doing every week.
If you want to double your income as an audio professional in just a matter of a couple of weeks, then you need to start automating tasks, simplifying your process, and nail your workflow
The One Thing – https://www.the1thing.com/
The Four Hour Work Week – https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357/?tag=offsitoftimfe-20
Better Touch Tool – https://folivora.ai/
Auto Hot Key – https://www.autohotkey.com/
Automatic Episode Transcript — Please excuse any errors, not reviewed for accuracy
Hey, guys. Welcome to Elektronik. Dance Money. You’re number one Business resource for making money as Elektronik musicians and producers. What’s up everyone? Welcome back to a brand new episode of Elektronik Dance money. I’m your host, Christian Cas Ito. I hope everyone had a great Christmas and a happy New Year. I know mine was pretty good. My girlfriend actually gave Got me an upgrade to Q base 10.5 and soaks. I used Q base for my dog. I’ve been running 8.0, since shit like 2015. I think about 2015 maybe 2014. And so I’ve been needing an upgrade for a while. And man, Cuba’s 10.5 is powerful. It’s got some really awesome stuff in, and I’m so excited. So I’ve been playing with for the past couple of days, and it’s just so great. I’m hoping to get Ah, a Bolton. I’m just going to get the basic one because I can slave Q base to it so I can use some cool, able to kn stuff while I mix master and produce a little super exciting. Really hope you guys had a good Christmas. Like I said, mine was awesome, but we’re back at it. We’re getting back to work, getting out of the lazy holiday vacation time. I know it’s really difficult phase for me to get out of. I’m sure you’re the same. Ah, you know, those days that I just take off and they seem to pile up. I, uh it’s hard to get back into a groove. It’s when it’s one of the reasons why I hate vacations. I like vacations, but I hate them at the exact same time. Because however long I take vacation for usually takes double that amount of time for me to actually get back into the mood of working and actually getting into that motivational stage again, it takes awhile. I hate it, but I love vacation. Love the holidays by him. At the same time, it’s a brutal back and forth. But let’s get back to the show and where we’re gonna be talking about today one of the most important things to doubling your income. Whether you are just a mixing engineer of mastering engineer you ghost produce, you produce for yourself and you’re just wanting to build fans and two were whether you sell sound pack sample packs. You do tutorials. You make courses for production. Whatever it is, it doesn’t matter what it is you do in the industry. This is the topic that’s going to significantly help double your income. What is that? That’s your workflow. If your workflow isn’t set up properly, you can kiss making a good or decent wage in the industry Goodbye. So how can improving your workflow double your income? Well, first of all, speeding up your workflow in and of itself and how you work so you can get things done sooner is immediately going to double how much you’re making per hour. Let’s say it takes you 10 hours to produce a full track for a client. Now, if you were to start implementing the right systems in the right automation tactics and right workflow tactics, you will start to slowly see that the time it takes you to work on a track. As you implement systems and expand on them and improve them, it’ll take you less and less time to work on the track. If you can get that down to four hours, you’ve now doubled your income for that. Let’s say a client is paying you $1000. It would normally take you 10 hours to work on the track. But you’ve improved your systems over the past three or four months, and now it takes you five hours. But they’ve paid you. They’ve already paid you $2000 for that project. Takes you half assed half a cz long. You’ve now increased your income by double. You are now making $2000 for what you would normally make for that 10 hour period. So this is a very significant thing in our case, as entrepreneurs or people within the electronic music scene where we want to fund what we want to do on the side or our being an artist. Whatever it is you want to do, your workflow is gonna come into play. So much for you to make more dollars per hour. How else can work flow? Double your income well to simplifying your process so you spend less time doing non essential tasks. This is fairly similar to speeding things up, So if you can simplify a task that’s non essential So for me, a lot of times it’s like e mails replying the emails If I have emailed templates set up that way. I don’t have to type out that email every time. If it takes me five minutes to type out a reply that I consistently get every day or every other day or every week that five minutes builds up over a year. Let’s do the math real quick. Three days of the week. I’m getting the same e mail that I have to type the same response. We’re going to get 15 now. Let’s multiply that by 52 weeks. That’s 780 minutes or 13 hours. It’s 13 hours a year now. If I make $100 an hour, that’s $1300 that I’m losing just from typing emails, not just specifically talking about e mails here. I’m talking about things in your workflow while you’re producing. If you’re having, too. If you have unorganized samples in your spending 10 minutes to find one sample and you do that with a kick with a clap with a snare with high hats with shakers, or even do that with sounds, you know how much time you’re gonna be wasting in each session. Next thing you know, what would normally take six, maybe seven hours to produce. The whole track takes 20 hours. That’s 13 hours in one project. And if you make one track a week or maybe even one track a month, that’s 13 hours of your month. You’re losing that. If you were to spend. Oh, I don’t know, an hour a week, maybe two hours a week to organize these kinds of things. You’re gonna save yourself so much more time and in the long run, save yourself so much more money, especially when you start getting down to the nitty gritty of deciding that what you want to do is a business, and you in order for it to run properly, you need to make money. In order to make money, you need things to run properly. You need good systems. You need a good work flow. Now, the third topic about how your workflow can double your income is by automating tasks, toe work for you, allowing you to spend less time again on non essential tasks. So the common theme here is that we want to eliminate non essential tasks that we don’t need to do things that are very repetitive, that if we maybe set a key binding for by clicking that key binding, you’re gonna save yourself. You might save yourself a few seconds 34 or five seconds, but those seconds add up. We need to reduce the time we’re spending on nonessential tasks. So these air the three things, if done properly and worked on consistently, will very quickly double your income by helping you spend less time on these non essential tasks or repetitive tasks that you can get automated or simplified. What exactly can you adjust currently in your workflow that can allow you to double your income? Well, as I’ve already stated multiple times automating non essential tasks, and I’ve already given an example of that one example that I’m sure many of you guys use. But if improved on will astronomically reduce the amount of time you’re spending on. Nonessential tasks are key bindings or key mapping things within your project. A lot of Dawes on this in place in your program, you consent up key bindings for specific things. You can hit control S E, and what it’ll do is it’ll save the project and then export the track out immediately. Spend way less time than going to file save file export track, blah, blah, blah. If you can just hit three keys and spend 10 or 15 or maybe even 20 seconds less than you normally would, that adds up so much overtime, especially if you’re working on a lot of tracks. You can do this with a lot of things Within your program. You can set things up for recording or pulling up a V S t, adding a new instrument and then adding in another V S t and pulling that up when you hit a specific key binding. The point is, is that all the all the little things that you do within your project should be automated? If you can automate it, you should automate it. You’ll spend less time working on a project. You’ll get things done faster, and nothing is more important than finishing more tracks or finishing up just a project that you’ve been working on for. Maybe it’s a client, So if you’ve gone as far as you can with key bindings or key map ings within your dog, there’s a couple programs that I highly recommend you get. Now, if you’re on a Mac which I’m sure a lot of you are better. Touch Tool is a great program that lets you completely automate anything you do. You can create different triggers so that when you click something, it’ll start to export your track. Once it’s done exporting, grab that file location. Open up Google, Chrome, Open up soundcloud and start uploading to Soundcloud. Very useful. You can set this up for auto responders as well. For emails, just about anything you can automate or delegate or non essential tasks that you don’t want to do. You cannot Ammi through better touch tool. Now this is just with Mac. However, there are alternatives for Windows. One of the more big ones is auto hockey, and it’s a free program. It takes a little bit of scripting toe learn, but once you learn it, you can automate anything with it. You can write your own customized scripts that completely autumn eyes is your entire process. I would love to see the amount of time you guys have spent on saving a project, exporting it, uploading it to Dropbox and then uploading it to Soundcloud or just uploading it to Soundcloud. The amount of time you spend clicking on things, typing things in and then hitting. Enter doing that multiple times. I know for me when I would saver project export that project and uploaded to Soundcloud, it would take me 5 to 10 minutes to do, and I was doing that 234 times a week, especially when I was working on a new project that’s almost an hour a week. If you’re spending an hour a week just exporting and upload ing, I mean, that’s 52 hours in a year. That’s over two days that you’ve spent just upload ing, just hyping things in and up loading. So its programs like these that are gonna make your life so much better, so much faster you’ll get things done way quicker. And, as the saying goes, time is money. When you can reduce the amount time you’re spending on something, especially if it’s a paid project, you’re gonna make more per hour. It allows you to be opened up for more projects and implement those projects in your workflow, so you’re significantly increasing your dollar per hour. How much you make. This is so vital to you as a producer, especially if you’re getting into the business side of being a producer. Now, the second half of automating non essential tasks is completely built into your dawn. We’ve talked about this before and I’m gonna hammer this point home because I see so many producers ignoring this essential topic in its templates. I talk about Temple. It’s so much because because of how important they are, you should have a template for everything. If you’re producing, you should have a production template with every single V s t that you constantly used to use your sound serum, spire, nexus virus, whatever it is that you’re using. Silent massive. If you consistently use those and open those up every time and you find yourself designing more sounds in that V S t that B s t should already be loaded up. If you constantly have four lead layers, you should have four leads set up in your template which all have your V s t that you’re constantly using serum a massive there should already be there. So you just when you start a new project, you’re hitting production template. It’s opening up. You’ve got a section for your kick, your snare, your clap your side chains, your leads, your bass sounds, whatever groups who have whatever buses you have, whatever. If you use a compressor on your kick every single time, that compressor should be set up with the same preset that you use every time and then make minor adjustments to whatever new kick sample you’re using. Whatever you have on your master out, that should already be on your production template to test things again. This is such a vital thing that producers ignore. And if you’re constantly spending time opening up a blink project and adding stuff in and starting to work on stuff, you just constantly open the same thing up every single time. You’re wasting your time doing that. And on top of that, nothing is better than when you haven’t organized template in projects set up with color coded things that makes it feel like the project is alive and moving. I don’t want to go too much further into this topic because I think we we nailed a bit of it in Episode nine, which is about time management and how to finish more tracks. I do a pretty deep dive in templates on that episode So let’s get into simplifying your process. What can you do to help simplify the things that you do? I think most of the people listening to these episodes or, more than likely producers it’s geared towards electronic music producers. So what are some things you can do to simplify your everyday tasks that you do as a producer? This is weekly reviews of the things we mentioned before, you know, working on your templates to make them more efficient, working on key bindings and map ings that can make things more efficient and simplify things. Having sound design sessions This is another topic talked about in the time management episode, taking times for downloading samples and organizing them. Don’t do this while you’re producing dude on the side. Now the other thing is, is, as you start to become more successful, you can start outsourcing more things. This is a very key 0.2. Simplifying your process in taking things off of your back, making it so you do fewer things so that you can do more of what you want to do is outsourcing things if you want to produce music and you just want to produce and you’re not good at mixing or you’re not good at mastering, you just want to produce. You just want to write music that hire a mixing engineer or a mastering engineer. That’s not something you want to dio. Don’t do it now. The book that I’m going to bring up for this section is called The One Thing by Gary Keller and J. Pappa Zan. I think it’s Pappa’s and maybe Pappas on, Um, But the one thing is, I mean, it’s such an important book for just about anyone to read, because it makes life easier and makes your process simple and makes what you need to do so much more simple than how you put it out into the world. Nowthe. One question that is asked in the one thing, and I’ve got the book right here. I’m gonna read from it now. Part of the one thing that Gary Keller brings up is the one question that you should be asking that will help you figure out the one thing that you should be doing at any given time. In the point of the book is what can you do to make everything else easier, unnecessary and that’s that goes into this topic of eliminating on a central things so that you focus on just the thing that you’re supposed to be doing. So the question is, what’s the one thing I can do such that by doing it, everything else will be easier or unnecessary. What is the one thing that you want to be doing? Another topic that they go into the book with is finding out what your one thing is and what when you find out what your one thing is, you wanna think big and specific, big and specific? Meaning you know your big dream or your big goal and specific being a date when you want to set that, you could do this with many things throughout your life. You know, Big unspecific could be 23 months Now. If you are saying you want to be a touring producer and you have only been working at this for two or three years, you could say I want to be touring in six months, but it’s also important to be realistic, so I think maybe setting a goal for maybe two years is a good one, but it’s big. That one’s big in its specific. And then you can get into the steps that you need to take to do those things. And as I’m sure most of you probably have the goal or dream of being a touring artists, what goes into that is making sure you have good tracks. The only way to get good tracks is to finish more tracks. The only way to finish more tracks is to spend less time working on tracks, and the only way to spend less time working on tracks is by simplifying your process, automating nonessential tasks and fueling this workflow so that everything is streamlined and done so much faster. The point of me bringing up this book is if you ask the one big question, it’s you want to produce music, you just want produce music. That’s it. You’re not great at mixing. You’re not great, master, and you know that you’re good at writing. But if you had someone else to work on those things, outsource it, outsource it, spend the one or $200 that would cost to outsource that to someone you trust, and that takes care of you. That way your song is going to sound the best it could possibly be. You’re outsourcing this somewhere else where someone is going to spend 3456 maybe even 10 hours doing that for you. Whereas you would have spent, who knows, 20 plus hours working on those things. Instead, you can divert that time you would have taken working on something that you’re not all that great at, and you can focus in on the thing that you are good at production and songwriting, and this goes for the opposite. You know, if you’re great at mixing and you’re great at mastering, maybe you’re not so good at songwriting and production. You can hire someone to produce a song for you. You can do the mixing. You could do the mastering, add this tow whatever field you exactly want to be in as a producer in the industry or whatever. You know, This whole podcast is an advice buffet, so take from it whatever you want. If you want to be streaming on twitch like Richie from Episode four and maybe that’s your one thing, then that’s what you should be focusing on. How can you make automating your twitch process so everything is very streamlined yuk unjust work within whatever you’re streaming, whether you doing song feedback like him or you’re producing tracks. People also would love to see your workflow if you’re If you’re streaming the way you produce tracks and you can produce a track in an hour, people want to see how the hell you can produce a track in an hour. They’re interested in that So many producers spend 10 15 20 plus hours working on a track over three weeks, four weeks. But if they can reduce that 20 hours to two wow, the power involved in that you could release courses on how you do that. There’s so many things you could do that could easily make you some money just by showing how you’ve simplified your process. You’ve automated things, some other things that you can outsource for tasks are two assistants and interns. Now, this one’s probably gonna cost you some money, but only do it if you don’t have enough time. If you’ve got your workflow completely organized, you’ve got it towards like you’ve got key bindings for everything. You’ve saved as much time as you can, but they’re still nonessential tasks. You can’t get rid of that. If you got rid of you could spend more time doing what you want. That’s when assistance or interns would come in. And interns is an interesting one as us an interesting one for us as producers. If you can get a college intern that’s interested in electronic music or assistant and tell them Hey, and I can’t pay you right now. But what I can do is teach you everything I know. I can go through tracks with you. I can mix your track for you. I can help produce. Your track can master your track. I can do these things for you, where I’m taking time at my day to help you. But I’m going to need some help from you doing answering emails or sending tracks to record labels or promoters talking, talking to promoters. Whatever it is you need, your intern or assistant to do is a producer. Have them. D’oh! Maybe it’s update your website. Maybe you need them to work on ads for you because you’re running and because you’re selling a sample packers sound pack or ah course you’ve designed whatever it is, they can take these nonessential tasks that you don’t want to spend your time on. And maybe they have more of a developed skill, especially their college kid. Especially they’re involved in marketing degree or something that they could definitely help you out with sales or ads. But the point is, is you can outsource these things two assistance and or interns and they can get all this stuff done for you. That way you can focus more on whatever it is that you’re trying to do. Maybe you need to do is work on your website, But there’s a 1,000,000 other nonessential things that need to be done. Might be time to get an assistant if you’re making significant enough money and you know your time is kind of held up in something else or just working on projects for clients, all the follow ups you need an assistant to follow up for. You send invoices, collect money, whatever it is that needs to be done, that you don’t have the time to spend on because you’re working on maybe client relationships or you’re working on a track. The point is, is, get those nonessential tasks out of your flow. They don’t need to be in there. They could be automated, outsourced, simplified. Tim Ferriss goes into this side of thing with virtual assistance in the five hour work week. Highly recommend that book. If you’re looking to simplify your life, do what you want when you want and work minimal hours. Very good book for this type of topic. He talks about virtual assistance, which are basically assistance are overseas in India, and you can hire them for like $45 an hour. Super cheap with most of those virtual assistant websites, though ah, you have to pay per month. So let’s say you need them to work 10 hours a week for you or four hours a week for you. You would pay for that full month of how remain ours collected. It would be, and sometimes it’s like 22 to $400 but you have them. And if you have enough tasks for them to dio super easy quick thing to d’oh, that’s it for today, guys, I highly recommend you look into some of these topics we talked about, especially the automation ones, you know, get auto hockey. If all you have his windows. If not get better touch tool for Mac. Automate the non essential things. Automate the things that you repetitive Lee do every single day that just hitting a couple keys. It’ll trigger the sequence of events that get done within seconds. You know, Grant, if you’re exporting something, you have to wait for the export and the upload. But take those factors out, and if you can do something that normally takes 30 seconds in two seconds, the amount of time you’ll save is unbelievable. As always. Had to. Facebook joined the Facebook group Electronic Dance Money Community. Subscribe to the show. Raid it, review it. Share with a friend Head too envious audio dot com slash episode 18 and I’ll see you guys next time, okay?
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