Websites and Why They’re Important for Producers

Do you have a website setup for your artist name?

No?

Why not?

Websites are pivotal to claiming your stake on the world wide web so more people can find you! Not only that, but also so people have a central place to get updates from you, check out new and old music, buy merch, and check out your upcoming shows!

In this episode, I take you through WHY websites are important to have, WHAT you should include in your website, and HOW to build a website.

In this episode you’ll learn:

 

  • Why a website is important for you to have
  • What you should have on your website
  • How to create a website
  • What you should use to build a website
  • Tips for creating a converting website
  • Plugins to use for your website

and so much more!

Automatic Episode Transcript — Please excuse any errors, not reviewed for accuracy

Speaker 1:
0:01
Hey guys, welcome to electronic dance money, your number one business resource for making money as electronic musicians and producers.
 
Speaker 2:
0:28
[inaudible] Hey guys, welcome back.
 
Speaker 1:
0:30
Do a brand new episode of electronic dance money. Your number one business resource for making money as a [inaudible]
 
Speaker 3:
0:38
Tronic musician. My name is Christian Kasisto into I am your host. Today we’re going to be talking about websites, why they’re important for producers to have, what you should actually put on a website and how to get started building your website today. Websites are very important. It’s a central location for people to find everything about you, find new stuff, shows you’re playing updates, all that kind of thing. But they’re very, it can be tricky. Uh, creating a good website is an art form in and of itself and it takes a lot of time of collecting data and information to figure out what you need to fix on your website. Um, as well as getting feedback. As always. It’s just like making music. If you get other people who have businesses or have their own websites that they manage, uh, having them give you feedback is a great way of you being able to make your website more attractive and convert more and conversions.
 
Speaker 3:
1:44
That is kind of the key thing when you’re making a website. Now what do I mean by conversions? Conversions are, when someone comes to your website, they do whatever it is you want them to do on your website, whether that’s them going in liking your social media profiles or purchasing a track or signing up for your email list or filling out quote form, anything like that. Um, if people go onto your website and they do that action that you want them to do, you have now converted someone. You’ve converted a user on your website, a visitor of your website, and that’s the ultimate goal of your website is to convert people. Whatever it is that you want them to do. The way you get more conversions is by having a clear call to action. Now, what’s a call to action call to action is just like what I was saying before.
 
Speaker 3:
2:37
Let’s say you want someone to fill out a quote request form, then you would have request a quote in a few different spots and that’s kind of the main segment of the homepage or whatever page that they’re on. When they get through with everything, you want them to fill out that quote request form. You’re telling them this is now the step you’re going to take to further whatever it is that they want to do. A, it’s the same like we’re, if you want someone to play your track on Spotify, you’re going to have Spotify links for every one of your tracks and or you want them to go follow you on Spotify. Any link that you have should go to that Spotify accompanies. That’s where you want them to head next. Now obviously you can have different sections for your menus, whether it’s like your about your music gigs, stuff like that, like people can click over onto those, but when they’re on a page and they’re scrolling through, ultimately you should have some sort of call to action that tells them what their next step should be.
 
Speaker 3:
3:35
Okay, so now that we’ve gotten through our little intros, very brief one on kind of the purpose of a website, let’s get into why it’s important to actually have a website as an EDM producer. Now the thing about social media is their algorithms are constantly changing and this is something that we’ve discussed in previous episodes. This is something that you should know if you’ve listened to those, is that the algorithm is almost never the same. It’s changing in such a rapid timeframe that you’re never going to be able to use the same tactics that you were using before. And this is something that I’ve been experiencing most recently in the past few months, is that the stuff I was doing on social media is not reaching anyone anymore. So I have to review and go back through and adjust some things. The thing about a website is once someone knows about your website and knows about you and they can go and visit that website, never going to change.
 
Speaker 3:
4:36
You have the power to change things the way you want. You have the control over what people see on your website. So when they go to your website, when they want to get updates, it’s always going to be whatever the platform is, it’s always going to be relatively the same and you have the control over what’s seen and what isn’t. Whereas with social media, you really don’t. Now if people go to your page or go to your personal profile, sure they’re going to see all the things that you’ve been posting. But most people don’t go to a specific page to look at content unless they saw something in their news feed from you and accidentally refresh their page and they don’t. They scroll back through their news feed, can’t find anything, but they remember the name of the page and they go to the page, then they’ll go find it.
 
Speaker 3:
5:25
But most of the time people are not actively looking you up and following through your entire page. They just scroll through your newsfeed and if your stuff pops up, sweet, they get more content, they can save it, share it like it co whatever they want to do. And after the algorithm picks up a repetitive action of yours, they’ll start to block you from showing up on people’s feeds. So now the content you’re posting isn’t even getting to the people you want to see it. And this can cause lot of issues. So if you have a website and you’re putting out a new track and you’re doing a bunch of promo on it and you are, you’re going to do two weeks of promo and you get today eight or nine and you realize your reaches significantly dropped. Well now when the track is releasing, you can do some more promo and post promo and people aren’t actually seeing the release.
 
Speaker 3:
6:22
Now you’re screwed and people haven’t been saving your posts. But when you have a new release and you put it up under your website and you have it there for a couple of months, um, and every once in a while you can post about your website or you have some sort of lead magnet. Maybe you have an article or a blog on your website as well, which is attracting users from Google using what’s called search engine optimization, which we’ll get into later. Um, people can naturally find your website and it’s targeted towards those people cause they’re Googling, looking you up based on the title of your article. But then they go to your homepage and they look at your music and they go, Oh, this guy’s got new music out. Let me check them out. They’d go your Spotify link, you get a follower, boom. Awesome. Now they know about you too.
 
Speaker 3:
7:09
They know about your blog. So if they want to read about your latest blog, they’ll go to your website. You’ll have updates on there. So it’s super important to have a website where it’s this central location where you control what people can see and you have your own platform for you to have your new music on there for people to find and checkout. Now it’s the same with upcoming shows. You can have those on social media and other platforms and you should, everything should flow together. And if you have one thing on Instagram, you should probably have it on Facebook and vice versa, depending on what the platform is and how much they let you actually edit your profile. But some of those places you won’t be able to post your Showzen. I know with Facebook you can, but having that in a central location where someone can just look up your art artist’s name and put.com at the end of it, they immediately go to your website and you have a tab that shows shows or gigs or events, anything like that.
 
Speaker 3:
8:14
Clicking on those and then being able to see a full list. It’s very, very important. I can’t tell you how many times I’ve looked up in artists and their tour and I want to see him in a state near me, but I wanna sit there and look up every single city that they’re going to be in around me. Uh, just cause I don’t know where tab, one of the first things I do is I Google their name, find their website, go to their website and look at their shows and I can see complete and clear list. I can decide, Oh, you know, this will work around this time. I can fly to this city or drive to that one. Um, and I really liked that venue or Ooh, I’ve never been there, but I know that the venues really awesome. So being able to have an actual outline on your website where everything is hosted there and people can just look up your name, your website pops up, or they look up your name and your show and your websites, the first thing to pop up.
 
Speaker 3:
9:10
Great. Even better. Now if you have a store, where are you going to host that store? Obviously on a website and these are some of the things that we’ve been talking about in the past with like you’re selling a sound pack, sample pack templates, any of these things that you want to sell or you have a product to be sold, your own website store is the perfect place to have it cause other than like the actual company that designs the store that you sell through, they might take like a one or 2% fee as well as a shipping costs, but you get 100% of the money through that. I mean you could make a really good living off of just having a store. Some places don’t even charge a fee, so you get 100% of the payment, which is great. Again, I mentioned before, if you have a blog or want to start a blog or create content like articles, again a website’s the perfect place to host that.
 
Speaker 3:
10:08
Now if you also want people to sign up on your email list, website again is a great place to host things like that and there’s a lot of benefits to like getting people rather than getting people to focus in on your social meeting and go immediately to your social media site. Getting people onto your actual website is great because when you set up a Facebook page for your artist name or your studio or whatever it is, what you should really be doing is going to business.facebook.com don’t go to Facebook and create a page just straight from Facebook. Create a business for page from business.facebook.com so much more data is collected for you to analyze. You can create what’s called a Facebook pixel and you actually install this pixel code that you have to your website and it basically links your website to your business Facebook page.
 
Speaker 3:
11:03
Now you might be asking them, well, what’s the benefit of that one? You can track how people are finding you if they’re coming through your Facebook page or Instagram page or whatever it is. But not only that, when someone visits your website, if they’ve, if you have a blog on, on your website and someone Googles whatever it is your blog might be about and your blog comes up or your article comes up, as soon as they go to your website, they’re going to get tracked whenever they go to Facebook. And basically what you can do is you can create what’s called retargeting ads and you can take any of your website visitors from, I think it can go up to like the past 180 days, which is six months. And you can create these ads and just run like a dollar a day and up in these people’s new newsfeeds once a week, staying top of mind and as a reminder.
 
Speaker 3:
11:59
So if they go to your website and they’re going through a blogger blog article or something, you can remind them in their Facebook feed in a few days. If they didn’t do your call to action, you can say, Hey, remember me? I’m over here, come back to my website, finish what I want you to do or whatever it is, whatever you want to sell to them or try to get them to do on your website. So having won a business Facebook page, but then a website where people can go onto there and you can still be in their news feeds as soon as they leave, whether it’s Facebook or Instagram. Insanely beneficial. Especially if you’re an artist and you have new stuff coming out because that means you can create ads. If you have a track coming out every single month and you have these ads set up that you’re going to be showing up in these new people’s newsfeed once a week for six months.
 
Speaker 3:
12:51
Randy, if they visit your website again, that six months is going to reset, but for six months you can be posting new track, new track, new track. That’s always in their feed. Whether or not they like your page, which is so, so, so beneficial. So having a website, I mean it’s, there’s so many reasons for why it’s beneficial and I don’t see a lot of producers creating one, which is interesting because you look up any huge artists and they more than likely have a website set up, but you find these producers who are, they’ve got a relatively small following on social media, but they don’t have any sort of websites set up. Websites are a great place to have merge if you have a store front where you want to sell, merge and make some money off of what you’re trying to do and promote.
 
Speaker 3:
13:39
Merge is a perfect way to do it. And what better place to have merge than a website store. So in merchants it’s super easy thing to do because you can outsource everything to a third party company and they take a fairly big chunk of change from whatever it is you’re selling beyond to do any of the work, you just need to pay for the designs. And then the third party company will deal with the shipping, the printing, everything. You just have to host it on your store. People buy it, they’d take a big chunk, but you don’t have to do any of the work. And these are just the few reasons for why I think it’s important for you to have a website as a producer, just about every producer I think should be hosting a website and having a central place where all their information is, their products are there, all that fun stuff and trying to attract people to that website.
 
Speaker 3:
14:29
And I briefly mentioned, you know, with an email list why a website’s important to why a website would be a good place to have Matt lead magnets for your email list. And it’s great for if you’re creating content with blogs and articles, it’s super easy to come up with a lead magnet based on whatever that article’s about. Let’s say. And you know, I’m just gonna use a really simple example. If you create a, uh, an article about templates, produce or templates or what you find the most use, have a template, whatever it is. The, the article is about creating templates or having templates. What’s a lead magnet that you could use to get people to sign up on your email list? Pretty obvious. Give them your producer template for free. All they have to do is sign up for your newsletter and boom, they get that producer template for free.
 
Speaker 3:
15:25
You get them on your email list so you can market to them later on. Articles are great, great place to host magnets to get people up on your newsletter and your email marketing list. Now let’s get into some of the things that you need to include on your website because this is super important. We want a converting website so you don’t want to overload with too much information, too much information can cause people to go a little crazy and they just don’t know where to start, what to look at. And it’s a lot and they might just immediately leave your page and that’s not what you want. So there’s a couple of things that you can do. One, what I do is I actually have a menu bar so people can go to different sections of my website, whether it’s my about request or quote to look at my portfolio, the podcast article, and I think the last one I have is frequently asked questions.
 
Speaker 3:
16:22
However, most of those things on the menu are just right on the home page. Um, I’ve got a my portfolio on there, I’ve got my quote request form on there. Um, and then I’ve got my services on there as well. So the nice thing about having like the requests or quote or portfolio page is if someone’s going through everything on my website, they can quickly go to anyone of those things to take a look at them rather than having to go back to my homepage and getting distracted by the things on there. However, I think a really, really good way of creating a nice converting website is to actually have everything on the home page and not let them click any other buttons. You could have a menu page and let’s say you’ve got your upcoming events about new music and maybe your social media pages or maybe you’ve got like your Instagram feed at the bottom of that, you could have all of those up in the menu bar and when they click new music, it just pulls them down to where that new music tab is.
 
Speaker 3:
17:28
It’s a really, really good way of creating a clear and concise website. Um, and usually those ones are super high converting because everything’s on there and your, your call to action is right in front of their face. They can’t leave it unless they literally go to a different page or exit out of their browser. I like the menu a lot more because I have these different things that I work on that are kind of all constructing hosted on my website. So it’s easy for people to kind of get lost in my site and find new stuff. So obviously one of the most important things to actually have on your website is your, about you. People want to, people want to follow a story and they also want to know about your story. So let’s say if in five years someone finds you and you’re becoming fairly popular, people want to know about that story.
 
Speaker 3:
18:22
They want to know, well how did this artist get here? And your about section is a really good place to put that. Put your credits, some of the people you’ve worked with, um, people who have supported you, big artists, if they’ve played your tracks, um, and just telling them about who you are, where you come from and how you got to where you are. I think people can really relate to those stories and that’s really what they’re looking for in an artist. They’re, they’re looking to learn more about your story and how you got to where you are. Obviously new music is a huge one that, I mean, this is kind of why you have your website for people to check out your new music or get updates obviously on new music. So you want to make sure, I think there is, if you’re releasing through Spotify, pretty sure there’s a Spotify, um, player that you can get and you can put all of your tracks on there.
 
Speaker 3:
19:18
Same with SoundCloud. If you’re just posting to SoundCloud, I know you can get a SoundCloud player, um, and add that in and have all of your tracks from SoundCloud on there. So there’s no reason for you not to have your music on there. Um, and if it’s a music page, like an artist’s page for yourself as a producer, obviously you want your music on their social links. Now, social links are an interesting thing. This is something that I learned from my business coach Chris Graham, who’s over at the six figure home studio podcast. I used to have my social links up at the very top and he was telling me, because you know what my goal is for my website is to people to fill out my quote, request form and reach out to me to potentially become a client or me to do mixing and mastering work for them.
 
Speaker 3:
20:07
The issue with having your social media is right up in front at the very top is that they, they’re given more of an opportunity to click off of your website and go somewhere else and forget about you entirely. Cause you know, we have short, short attention spans. Everyone has add now. They’re just, they want things quick, fast now. Um, and when they get distracted they forget about that other thing and it’s gone. So I actually started to, I moved my social links to the bottom because if they want to continue to follow me, they can click through. They’re both producers. I think producers might be a different, you know, that might be your call to action, your call that call to action. Maybe I want more Instagram followers. So I’m going to put my Instagram feed at the top and the bottom or maybe your Instagram feed at the top and then a link to your Instagram page on the bottom.
 
Speaker 3:
21:01
People are more tempted to follow you. Now I think with um, some of the Instagram, like if you add your Instagram feed in or just from any social media site, if you download some sort of plugin that gets linked to your website and you can log in, I think most of the time there’s a follow button there that if people are logged into Instagram or Facebook or something on their web browser automatically links so they’re able to actually follow you still from your website. Plus it adds additional content. I think with producers having their social media feeds and their site might be a pretty good benefit because you can have additional content on there. People can still follow you from there, which is great. You want more social media followers playing around with social links and where they’re actually located on your page. Maybe having a feed, not having a feed.
 
Speaker 3:
21:51
You can find out some really great insights into how that’s looking and how that might be affecting your site, your conversion rates and all that fun stuff. Now, the fourth thing here, I think you should set up a store, but maybe not have it active on your site or shown on your site. I think having it set up for you to be able to add products immediately and get them live is how you should be approaching a store. Just having it ready for you to go live rather than you having to toy with it later on can be very beneficial to you because you never know if you have a pride. People go, Oh, I have a sound pack now. Well now I’ve gotta go through and figure out how to set up a pay a set up store front when you can just do it at the beginning when you’re first starting a website and having it all prepped and ready.
 
Speaker 3:
22:34
I’m very much so about having a really good system in place and just having that store ready to go. I would say that having a store is optional. It’s not something you need, and same with the blogging and article. That’s kind of the fifth and final thing that I think you should have on your site. But not everyone’s a writer. Not everyone wants to do writing. Not everyone is interested in that. So blogs and articles are interesting. If you have something you’d like to write about, you want to write about or you’re interested in that’s related to your music, I think it’s a really good play. I think it’s, I think it’s really good to have a blogger and article on your website because it’s, you can get people to your site more naturally from Google and other search engines. It’s not detrimental. It’s just a way for you to provide more content to people, provide more value and potentially get more fans through a third parties or through a third source.
 
Speaker 3:
23:34
So now that we’ve kind of gone over why it’s important to have a website, what are the things you should include in your website? Let’s kind of get into the nitty gritty of how to build a website. Cause I’m sure some of you are seeing, you’re going, Oh well this is all great. Uh, but I never create a website. I have no idea where to even start. I’ve got you covered here. There’s, there’s a few options you can go. We’re going to start with, um, I think this is, we’re going to start with the first option, which I think is going to be very useful to you guys because producers are in an interesting position where, you know, yeah, I think this is why they don’t have websites. They just don’t see a reason for them. And it takes a lot of time. It’s taking away time from doing your craft and what you want to do, which is great music.
 
Speaker 3:
24:30
So you may be in a position where you just don’t see that you had the time to create a website. And I understand that. I find myself to be in that position constantly where I don’t want to go through my website and tweak things and work on things, but I need to. So there you have a couple of great options that can do all of the things you want to do in a quick, fast and easy manner. That looks really good. Now there’s a couple of websites you can go to for this. The most popular websites are Wix and Squarespace. I’m sure if any of you listen to podcasts, you’ve probably heard these, these websites be promoted. And what’s nice about Wix and Squarespace is you kind of get everything all in one. You can purchase your domain name through them, which your donee main is your.com.
 
Speaker 3:
25:18
It’s for me, it’s envious audio.com so you can buy your domain through there and domains are super cheap. I think they’re like a dollar. They come out to be like a dollar a month. It’s like you pay for a full year, so you pay $12 for a full year of your domain name. Um, and you know, after a year you’ll pay that $12 again, that’s super cheap. So you can buy your domain name through Wix or through Squarespace and then you actually use them to host. Hosting is basically how your website gets live on the internet. You connect your domain name to your host, Wix and Squarespace, they host for you and you can create your entire website through them. What’s really nice about these apps is they’re all click and drag and they have like hundreds of templates on there that you can use. You can buy additional premium templates that have special things in them that some of the free ones might not, but it’s, I mean right from the start, I think it cost cost you about $13 a month, I think start it starts at $13 a month.
 
Speaker 3:
26:20
They can get up to like 15 $50 a month for your hosting and your template and all that stuff. But what’s great about these sites is that it’s all click and drag in the, the templates right from the get go are just super clean and look really nice. Now the issue with these sites is that there’s a ton of customization that you can get with them. Whereas the other option that we’re going to be discussing, you have so much more customization involved, but you pay for convenience. That’s the biggest thing that you’re paying with Wix or with Squarespace. So that’s something to keep in mind. Do you want to not spend as much time and just kind of have something that’s ready to go and five hours of designing or would you like some more customization? If you want more customization, you want more control over what you want to do.
 
Speaker 3:
27:20
WordPress is going to be the way to go. Now with WordPress, it’s entirely free. They’ve got like a handful of themes that are free. Everything else is premium. You can buy themes from third party people and install them to WordPress. So you could buy a $20 theme from somewhere. You could have someone completely customize a website and design the entire thing from scratch, which could cost tens of thousands of dollars and then import that into WordPress though. Um, and you can still customize it later on. If you know HTML coding or CSS coding, you can go in and you can completely customize the code of your themes like you. It’s crazy how much you can actually do with WordPress. But again, it’s a little bit more complicated. WordPress does not host. You have to go through third party to host. I use Bluehost. What’s really nice about Bluehost is I think they’re partnered with WordPress, so they’re like an affiliate and they’re, I think WordPress, it actually recommends Bluehost to anyone that goes to their site and wants to get hosting and the nice thing I can log into Bluehost and then log straight into WordPress from there and everything’s kind of centralized and they’ve got a lot of really cool options in Bluehost for different things.
 
Speaker 3:
28:36
I can purchase an addition for my website, a couple of the other hosting sites to our HostGator. I think go daddy does hosting as well, but you want to be careful when you’re choosing a host. You wanna do some research on hosting, find which one has the best speed, the cost. I think with hosting the average price is like five to $10 a month for hosting and then with your domain name, obviously you’d need to get that through a third party. I think I get mine through Google and you have to do some setup. There’s some like actual technical work you have to go through where you have to connect like your DNS server name to your host and like you have to do some tricky stuff. The nice thing is there’s tons of videos on this on YouTube and if you get confused, go to whoever your host is and they’ll walk you through the process of how you connect everything so there there’s some help there.
 
Speaker 3:
29:28
Once you get everything kind of connected to WordPress, your hosting, set up your domain name and everything, I think it might come out to be like $15 a month that you’d pay for your website. All in all. Now what are the big benefits of WordPress is the fact that you can use what are called called plugins. It’s very similar to making music. You download a free third-party plugin or you purchase a plugin for music for mixing, or maybe it’s a VST and you install it and you can use that and you customize everything in your track and create different cool stuff. It’s the same thing with WordPress. Let’s say you need a contact form, you can go in and search in the plugins contact form, something will pop up, you can download that and now you have a contact form to add your website. You can do this with so many things.
 
Speaker 3:
30:18
There’s all, there’s so many different plugins for WordPress that can do anything and everything. You could ever imagine. Some cost, like 30 bucks, 20 bucks, some are free, most of them are free. But then there’s a premium version where you’ll get additional content out of it, um, to add to your website or additional customization. So with WordPress there’s just, you have so, so, so much freedom. Like I was saying before, with WordPress, you don’t, you don’t have the convenience of drag and drop. You can customize everything that like colors and what menus you have and fonts for things that you can do a lot of customization. You just can’t do it with drag and drop. However, there are third party apps in plugins you can download and become members of to get drag and drop abilities. And they basically what they do is they have their own themes that they’ve created for WordPress that include these like apps inside that allow you to drag and drop specific things.
 
Speaker 3:
31:21
I use that cause I think drag and drop is amazing. You get, it’s like you get additional customization out of it. These ones you usually have to pay a membership fee, a subscription fee and it depends on what subscription fee you go with. Cause there’s different tiers. I go with theme of Phi and I used to be paying for like four or five different things I could get and I think it was like $80 a month or sorry, $80 a year and you had to pay for an annual membership. Now I realized Oh I can just pay for the theme I’m using. I’m paying $30 a year now for this drag and drop capability that I love. And you with these themes, like you get additional customization that you don’t get with a free things that WordPress allows you to use. There’s a second one that is popular that’s similar to theme of Fides called I think it’s called Divi.
 
Speaker 3:
32:15
D. I. V. I or D? Yeah. I think it’s Devi. Devi Devi. I’m not sure. Anyways, it’s about the same. It’s all the same drag and drop capabilities. I’m not sure about the price though. I’m not sure if it’s more or less, but I’m sure it’s probably around the same range. So that’s really how you’ll get started. You really, I mean, kind of sit down. What do you want? Do you want the convenience of time and kind of a ready to use website that you can prep and create within just a few hours and get live? I would go with Wix or Squarespace. It’s gonna be the easiest way to get started. It’s going to be the most, um, consistent with Thai. It’s not gonna take you as much time. WordPress, it takes a lot longer to set up, get things ready. There’s a bit of a learning curve to it, but once you’re in it and once you know it and you’ve been working on your website for about a week or so, it’s amazing.
 
Speaker 3:
33:12
I mean the things you can get, the plugins alone you can get for WordPress is just amazing. It really is incredible, especially if you get one of these third party drag and drop themes. It’s, it’s just I, I don’t think I can ever go to Wix or Squarespace because WordPress is just so amazing. I want to talk about some plugins that you should immediately download because they are, I mean, they’re going to be the most important for you. The first one is Google analytics. You need to get your analytics setup connected, and this can actually, you can do this on Wix and Squarespace. You can still set up Google analytics. So regardless of whether or not you have WordPress or Wix or Squarespace, get Google analytics set up and you’ll set this up to your Gmail account and this will track everything. People who come onto your website, how long they stay, your bounce rate.
 
Speaker 3:
34:06
Some of that is called your bounce rate, which is a super important number to track. You should pay attention to this. Your bounce rate is basically the percentage of people who visited your website who immediately exited right when they got on. And that can determine, maybe that’s because of the load time or something, but right when they got to your site they left immediately. Um, so you want to keep track of your, if you have a high bounce rate, your website’s not converting, you don’t have a good website, you need to change some things you like. A good bounce rate is something probably around 30 or 40% that you could still, if you can get that around like 20, you’ve got a fucking great website, but Google analytics will track all this stuff. The pages they visit, um, what page they got to your, or when they first entered your website, what page they were on, and the page they exited on all these, I mean it’s crazy the amount of tracking that Google analytics does.
 
Speaker 3:
35:08
It’ll track specific things for you that you tell it to track. So you can create like a, a model of a specific customer type or something like that. It’s analytics is really powerful and extremely, extremely useful. Now the second plugin that you’ll want to get set up on is Hotjar. Go to hotjar.com H O T J a r.com and this is this right along with Google annex should be the second thing. Install Hotjar records people when they come to your website so it records their mouse and their screen and what they do and how they interact with your website. It’s a little creepy but one of the most important things to have active on your website because it tells you how people interact with your website. It will tell you if you have something that people are overlooking or don’t care about so you can remove that or replace it and try to make your website more converting.
 
Speaker 3:
36:06
Do you have a form that isn’t working? I realize I had one, um, and hot jar saved my ass on that because I realized, wow, people are actually filled my quote request form but nothing’s happening cause it’s broken. I need to fix that. If you don’t have a plug in like this, you won’t know when something breaks or if you’re having issues or why people are acting or reacting the way they are to your website. So this does all that for you. They, it’ll record clicks too. So you can see what’s called a heat map and it shows you the hottest points of your website where people click the most. You can create different funnels. So for me, I have a funnel where people get to my homepage. If they click through to my quote request page and then they end up on my success page, that’s one completion of the funnel.
 
Speaker 3:
36:54
That means that funnels working and you can tweak it to like adjust your funnel and make it more attractive and get people to squeeze down that funnel more. Um, while tracking all the, which funnels are working, which ones aren’t. Hotjar is super important. This should be your second plugin that you get active. I think you just go to the website. Yeah, everything’s done through hotjar.com. You just need to connect your website to Hotjar and your account. Now, the third and final plugin that you should get active for, whether you’re on WordPress or Wix or Squarespace, is some sort of SEO. This is something I mentioned in the beginning of the episode. What is S E O SEO? We could do an entire, which we probably will entire episode on it with search engine optimization. When you set up for WordPress, the most common commonly use SEO plugin is Yoast SEO and basically what what Yoast does, you can actually customize titles, how titles appear in Google.
 
Speaker 3:
37:57
You can customize specific tags, so when people search certain things, your stuff will pop up. But what an SEO basically does is it scans your website for words, and when people type specific words or specific sentence structures into Google, you have a potential of your website popping up. So this is where articles and blogs become very important because if you’re writing about a topic, let’s say you’re writing about producer templates and you mentioned the words producer, EDM producer or production templates are templates. A amount of times in someone searches EDM producer template, your blog might pop up because it has so many words, so many of those words that they’re searching. So it’s going to assume, Oh this is what they’re looking for. They’re looking for something like this. SEOs crawl your website for all of these specific kinds of words that pop up the most.
 
Speaker 3:
38:56
Like if you search envious audio, the first thing that pops up is my website because I have the horn envious audio so many times in my website and when people are alert looking specifically for envious audio, more than likely they’re looking for my website and this is where I’m getting most of my traffic from is people searching for keywords on Google and my blogs aren’t coming up. My articles are coming up and that’s because of search engine optimization. So make sure you get SEO set up in your site immediately. So that is about it for website
 
Speaker 1:
39:33
for now. I think that’s everything you need to get started. There’s a lot to making websites, there’s a lot of testing that needs to be done and it takes time. Your website, you’re going to have a trial year of like testing things and getting the design down. It’s going to take a while for you to figure out what the best outline for your website is, what converts the most and what people like the most about is. So be patient with it. Take your time, um, research things and it’s a lot of fun. Just have fun with it. Create something that you would like to see and something that represents your artist’s name and your brand. And yeah, if you have any questions, feel free to reach out. Thanks so much for tuning into this episode guys. As always, head to facebook.com. Look up the community.
 
Speaker 1:
40:17
We’ve got there. Electronic dance money, community. Um, it’s a whole bunch of talk about business and business related things in the podcast. There isn’t really any geared talker feedback. It is just dedicated to furthering everything you need to know about the business side of the music industry. Check out the show notes@enviousaudio.com slash podcast follow me at envious audio on all social media platforms and Hey, if you get something out of this episode, go to Apple podcasts rate and review the show. Share the show with a friend. I would love that. And, um, and I’ll see you guys next time.

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